Conduit API
Case Study
Case Study -> Personal App -> Introduction
The Personal Apps page will be hosted on your server and displayed on your toolbar as an HTML App. It is actually another version of the personalization identification you already run on your website.
(Note: The page you create can have any extension, such as .php, .aspx, etc.)
  Personal Apps provide you with the ability to expose user-specific information through your toolbar.  
Example case study sections:
'Date Me' ToolbarApiCommunication.js file
  'Date Me' HTML App (personal data component) .aspx code 
  'Date Me' HTML App (personal data component) .aspx.cs code