The non-personal components page is an HTML page that is used to retrieve data from your website to your toolbar. The page can be hosted either under your website or the Conduit servers.
(Note: The page you create can have any extension, such as .php, .aspx, etc.) A non-personal component is a "sticky" (it is always visible on the toolbar), and provides general information to all users, regardless of whether they are logged in or not. Example case study sections: