Ticket Sales Sites – Increasing Brand Awareness

If you publish a website where you sell tickets to concerts and other events, you’ve got plenty of company. In fact, online ticket sales are a particularly competitive niche, because many event producers have learned to diversify their ticket holdings – contracting with a number of competing sales sites in order to get more tickets out to more people. In an environment like this, how can you make sure that your online business becomes the hottest ticket in town? The answer is simple: Conduit community toolbars.

Conduit helps you build brand awareness for your ticket sales site, by creating an ongoing relationship with your customers. Toolbars are a cost-free and creative way to accomplish the number one goal of branding: to raise awareness and create a positive impression about you and your site through cumulative exposure to advertising images.

Beyond Virtual Billboards

When potential ticket purchases are zipping around the information superhighway, you need something that will convince them to pull off the road, and buy from you. With Conduit, you can create a customized toolbar packed with useful and entertaining gadgets, and offer it to your site visitors as a free download. Not only will the toolbar make surfing more enjoyable, it will also hammer home your most important marketing message again and again – in a context that emphasizes customer service, timely information and fun. And that translates into more site visits and increased sales.

Here’s an example. Let’s say you’re the publisher of a ticket sales website for professional football. Instead of just offering tickets to individual games, you can offer a relationship – based on a toolbar that sits in the top of the user’s browser window, delivering dynamically updated sports headlines from the NFL (an organization that offers Conduit toolbars at its own site), as well as games, video and even a dedicated radio broadcast. All these goodies are packed into a toolbar emblazoned with your site’s latest marketing messages as well as your logo, reinforcing the idea that you’re the best thing to happen to football since the cheerleader.

Even better, your toolbar serves as a clickable gateway to your ticket sales site. This is just the type of branding you need to make it big in the ticket sales world, because it keeps wandering customers on a short leash, making sure that your site is the one they think of first.

A Trackable Business Tactic

Unlike other advertising campaigns, Conduit toolbars allow you to track how effectively your toolbar generates click-throughs. They also have an easy-to-use, instantly-updateable interface, allowing you to try, try again until you get results. And did we mention all this is free?

Widgets – Branding Gone Viral

Every widget on your toolbar can be emblazoned with your site’s logo, and automatically becomes part of the Conduit library, to be shared with others. This means that with a few simple clicks, your widget can be uploaded to toolbars in use by anyone in Conduit’s vast network of over 38 million users. That’s why attractive widgets – as well as a fun and creative selection of features packaged into a single Conduit toolbar – can serve as your ticket sales site’s branding street team.

With Conduit toolbars, your ticket sales site will get the boost it needs to reap the profit-generating benefits of an effective branding campaign.