Increase Brand Loyalty to Your Ticket Sales Site

Nobody wants to stand in line these days. That’s why online ticket sales sites have become a standard business tool for concert halls, stadiums, convention centers and independent event producers. As the owner of a ticket sales site, you need to do more than just establish working relationships with venues that want to sell tickets. You need to establish a steady and close relationship with customers who buy tickets online – so they’ll make their purchases through your site, every time.

Conduit community toolbars are a cost-free and highly effective marketing tool that helps you establish an ongoing relationship with customers. When your site visitors download your toolbar, you’ll be claiming a little corner of their on-screen real estate for your own – a corner from which you’ll be able to invite them to visit your site again and again.

Creating Loyalty – Increasing Sales

By joining the Conduit network, publishers of ticket sales sites can create a feature-rich toolbar, and offer it to their site visitors as a free download. Once installed, the toolbar sits at the top of the browser window whenever subscribers are online, displaying dynamically updated news including new events, special discounts and freebies. The toolbar makes your most important marketing message part of subscribers’ everyday browsing experience, and keeps them just one click away from your site at all times. This translates into more frequent return visits, and increased online sales.

But why would the average site visitor want to have news of your site following them wherever they go? Here’s where the Conduit magic works for you.
Conduit has created an easy-to-use toolbar design engine that allows you to pack your toolbar with a nearly endless array of fascinating extras – from radio stations to weather reports, from syndicated RSS feeds to video channels, and from games to desktop applications. The only limit is your own imagination – drawing on all the offerings of the web, you can design a toolbar that dovetails with your target audience’s preferences. For you, it’s a free platform for direct marketing. For your subscribers, it’s a gift.

For example, let’s say you operate a website that offers tickets to all the theatrical productions playing in London’s West End. Many of the customers who visit your site are tourists, so you can create a toolbar that provides maps, as well as promotional videos about out-of-the-way attractions and restaurants. You can partner with local businesses to offer click-through coupons that will increase your site revenues, while at the same time, improving your site’s reputation as the “go-to” spot for all your satisfied subscribers.

The Wonder of Widgets

Conduit toolbars can include branded gadgets – such as games and radio stations – that increase awareness of your site by giving your subscribers repeated views of your site name and logo. These individual features are designed for easy sharing via social networking sites like Facebook and MySpace. Every time your loyal customers share a toolbar feature with a friend, that friend becomes your new subscriber.

So if you sell tickets online, make sure your relationship with your customers is not a fleeting one. With Conduit toolbars, you’ll be able to build a community of subscribers who believe in what you offer, and naturally visit your site first.

And as for competing sites? Let ‘em stand in line!