Increase Traffic to Ticket Sites with Conduit Community Toolbars
The biggest rock star in the world has announced a concert tour, there’s no question that a lot of tickets are going to get sold. But the question remains: who will sell those tickets? If you want your online ticket sales operation to get a piece of the action – on this, or any other kind of event – you’ve got to drive traffic to your site. And driving traffic is what Conduit community toolbars are all about.
Conduit toolbars are a cost-free way to up the loyalty of your existing customers, thereby encouraging return site visits and increased online sales. Toolbars also reach out and grab new customers, reeling them in with dynamic on-line content and special offers that set you apart from the ticket-selling competition.
Making the Sale – Any and Every Way
With Conduit, you can offer a free downloadable toolbar full of attractive features that will make your site the first place subscribers turn when they’re rushing to purchase tickets overlooking the 50 yard line (or just looking for something to do on a Saturday night).
Here’s how it works. When you join the Conduit network, you offer a free toolbar to your site visitors. Once the toolbar is downloaded, it sits in the top of their browser window, serving as an “always-on” window that dynamically – and creatively – displays continually updated message about your ticket-selling goods and services.
For example, if your site is handling ticket sales for the Ice Capades, you can announce group and individual ticket sales as part of the toolbar newsfeed, while at the same time, serving up a dedicated video channel showing promotional clips of the show. To stir up some more interest, you might dress up the toolbar with an online game, or show your community pride by linking to a local skating school’s website. And if all else fails, the toolbar can help put (chilly) behinds in those (chilly) seats – with last minute discount tickets, available only to toolbar subscribers.
Beyond the Sales Pitch
Publishers of ticket sales sites can pack their toolbar with goodies attractive to anyone looking for a good time (and that’s just about everyone, right?). Customers will be happy to download a toolbar that corresponds to their market tastes, offering everything from newsfeeds and weather reports to games to desktop accessories. For example, if you run a site that sells tickets to Broadway shows, there’s no better gift for your customers than a toolbar featuring promo clips from the latest musicals, and syndicated theater reviews.
Your toolbar enhances the online experience, while at the same time, increasing site traffic – because your customers stay just one click away from your site at all times.
Social Networking for Ticket Sales
Conduit makes it easy to share individual toolbar features – turning your subscribers’ friends into potential customers, for free. Moreover, as the publisher of a toolbar you automatically gain access to more than 38 million Conduit subscribers – with more joining by the minute.
Designed for easy sharing by email, and via social networking sites such as Facebook and MySpace, Conduit toolbar features allow your marketing message to go viral, attracting new customers, new toolbar subscribers, and – of course – increasing traffic to your site so you can clinch those ticket sales.