How Conduit Expands the Reach of Your Ticket Sales Site
In today’s media-saturated world, it’s relatively easy to have people all over the world go online and view promotional material for concerts and other events. It’s quite another thing, however, to get real people to buy real tickets with real money so they can sit in real chairs and watch a real performance (Really!). That’s where the challenge of online ticket sales begins – and that’s where Conduit community toolbars can help.
Conduit community toolbars are a free and effective mechanism for expanding the reach of your ticket sales site by identifying new potential customers. By delivering your marketing message as part of an instantly updateable platform – one that also features fun and shareable features – you’ll find that news about your ticket sales site gets heard loud and clear, all the way up to the cheap seats.
Breaking Away from the Pack
By becoming a member of the Conduit network – for free – you can offer site visitors a downloadable toolbar packed with customized, audience-specific features. For example, if you own the TicketMaster site for the Detroit metro area, your toolbar might feature a dedicated “Motown” radio station, a video channel with promotional clips about upcoming entertainment and sporting events, and useful applications like interactive area maps and restaurant reviews.
Once it’s downloaded – again, at no cost to you or your customer – your toolbar sits in the top of the browser window, reminding subscribers about your goods and services whenever they’re online (even if they’re not actually visiting your site). Toolbars set your site apart from the competition, and make it the first place customers think to click on when they’re looking for a good time.
The Viral Advantage
By thinking creatively, and building a toolbar that attracts your target audience, you’ll not only hold on to your current customers. You’ll extend the reach of your site, by having your subscribers share the toolbar with like-minded friends. And that translates into more click-throughs and expanded site traffic.
Conduit toolbar features – as well as entire toolbars – are specially designed for easy sharing via email, as well as social networking portals like Facebook and MySpace. In addition, publishers of Conduit toolbar gain access to every member of the massive, Conduit community – we’re talking more than 180 thousand web publishers and over 38 million individual subscribers, with more coming on board by the minute.
Activate the Great Bait – Syndicated Content
Another great way to expand your website’s reach is to use the toolbar to grab customers who are interested in a particular type of third-party content. The Conduit syndication engine allows you to offer subscribers syndicated content from major publishers and application providers.
Remember that TicketMaster site in Detroit? Along with promotional materials about specific shows, you can enhance your toolbar with an array of easy-access features that any Detroiter would love – from an RSS feed from the Detroit Free Press to proprietary videos from the Pistons basketball team.
It’s “extras” like these that will pull in new toolbar subscribers, and open up a steady market for future purchases. So if you want to expand your site’s reach – Conduit community toolbars are your ticket to success.