How to Make Your Ticket Sales Go Viral with the Conduit Network

People who purchase tickets to live events – whether it’s a football or basketball game, a movie, or season’s tickets to the opera – like to do things together. That’s why websites that handle online ticket sales are a natural springboard for successful viral marketing. If you own an online ticket site, Conduit community toolbars can help activate the community spirit that can lead to successful viral marketing – which will, in turn, grant you an expanded market niche, increased sales and a healthier online business.

People who purchase tickets online are notorious comparison shoppers. After all, if they wanted to pay top dollar, they could just walk down to the box office on opening night. Conduit makes it easy for site visitors to receive and disseminate valuable information, while at the same time, forging new customer relationships for you and your site.

Clicking In to the Power of Community

Here’s how it works. When you join the Conduit network, you can offer your visitors a free downloadable toolbar that keeps your most important marketing message at the top of their browser window, 24/7, no matter where they are online. This site-specific information draws potential customers in by giving them late-breaking news about ticket discounts, group rates and other offerings.

But along with your core business message, you can pack your toolbar with a range of attractive “goodies” including newsfeeds, weather alerts, radio stations, video channels and games. A flexible template allows you to match features to your target customers, who are delighted to pass these features on to their friends (all Conduit toolbar features are configured for easy sharing via social networking portals like Facebook and MySpace). When friends download a toolbar, or even an individual toolbar feature from one of your subscriber, they too become members of your subscriber base.

For example, if your site offers a range of options for museum entrances and special attractions, Conduit makes it easy to dress up your site with treats that are sure to warm the cockles of the tourist heart. You might want to include a weather forecast link, or an RSS feed from the leading local paper. Alternatively, you might want to whet toolbar subscribers’ appetites for your other ticket offerings, like shows featured in promotional clips on a dedicated video channel.

“Add This” – and Add New Subscribers

With Conduit, your toolbar subscribers soon become your representatives. With just a click of the “Add This” button your subscriber’s friends can copy toolbar features to their own browser windows, creating a link that puts them in constant touch with you and your offerings. And as the publisher of a Conduit toolbar, your branded toolbar features become part of a library that’s available to more than 38 million Conduit subscribers – with more joining by the minute.

So if you want your ticket sales site to sell itself, use Conduit: a powerful, cost-free way to get the word out via the persuasive power of viral marketing.