ONLINE MARKETING

Increase Market Share

Increase Loyalty to Your Price Comparison Sites

There are so many shopping comparison sites out there. How do you break through the on-line competition, and make sure that your site is the one your customers will turn to again and again? Conduit community toolbars can help you build the loyalty that translates into sales, with easy-to-design, customized components that make people love your site.

Increase Brand Loyalty to Your Music-Related Website

Publishers of music websites, unite! If you want to develop a parade of die-hard fans that march back to your site again and again, you’ve got to make them feel like they’re part of a movement. Conduit toolbars are a 100% free marketing tool that helps transform your website into the favored hang-out for a loyal and growing community of listeners. They help you create an interactive, always-on connection that informs, entertains, and – most importantly – builds loyalty to you, your music, and the site you use to promote it.

Loyalty Marketing for E-Commerce Sites

You’ve invested in making your e-commerce site the best it can be, and you’ve spent a lot of time and energy getting the word out. But even if your page views are rising, you can’t rest on your laurels. That’s because real success on the Internet has very little to do with how many people stop by your site once. The “proof of concept” you’re looking for depends on return visitors – those users who come back to your site again and again, becoming loyal customers and buying your products. And that’s where Conduit community toolbars can help.

Increase Loyalty to your News Site

There are a huge number of news sites on the web. Some are simply the online version of daily papers. Some represent special interest publications. Some exist only on the Internet, providing original news content, or displaying news items written by others. What all these news sites have in common is that they want people to come back and visit again and again. That’s site loyalty – and that’s what Conduit community toolbars are all about.

Viral Marketing and Your Travel Site

For a while now, the Internet has been the best place to look for travel deals, whether it’s hotel reservations, car rentals, airfares or vacation packages. In the last few years, Internet marketing has undergone a significant transformation, due to the emergence of powerhouse social networking hubs like MySpace and Facebook. If you want to catch the wave of viral, friend-to-friend marketing, and make it work for your travel site, Conduit community toolbars are the way to go.

Viral Marketing for Your Music or Fan Site

Want to be a star? Forget major labels. In today’s music industry, democracy reins, with independent artists writing, recording and distributing their music on their own over the Internet. In this newly level playing field, the role of friend-to-friend recommendation has never been more important. That’s where Conduit community toolbars step in – to help you achieve the musical momentum that comes from a pro-active viral marketing campaign.

Viral Marketing of Your E-Commerce Site

Ever since people started doing business on the Internet, it’s been one worldwide shopping spree. People enjoy buying what they need on the Web, and they love telling their friends about the bargains they’ve bagged. For owners of e-commerce sites, this is good news, because when you create satisfied customers, word gets around. Conduit community toolbars are a great way to rev up the power of personal recommendation even further, with easy-to-design toolbars that jumpstart powerhouse viral marketing campaigns.

Improve the Profitability of Your Music Site

The Internet has transformed the business model of music makers and distributors worldwide. Just a few years ago, only major record labels had the resources to promote new artists. Today, new recording artists debut every hour on the hour, and they’re hawking their wares online. If you want to cash in on the digital music revolution, Conduit community toolbars can put a song in your heart, and a jingle in your pocket.

How Conduit Expands the Reach of Your Ticket Sales Site

In today’s media-saturated world, it’s relatively easy to have people all over the world go online and view promotional material for concerts and other events. It’s quite another thing, however, to get real people to buy real tickets with real money so they can sit in real chairs and watch a real performance (Really!). That’s where the challenge of online ticket sales begins – and that’s where Conduit community toolbars can help.

How to Make Your Ticket Sales Go Viral with the Conduit Network

People who purchase tickets to live events – whether it’s a football or basketball game, a movie, or season’s tickets to the opera – like to do things together. That’s why websites that handle online ticket sales are a natural springboard for successful viral marketing. If you own an online ticket site, Conduit community toolbars can help activate the community spirit that can lead to successful viral marketing – which will, in turn, grant you an expanded market niche, increased sales and a healthier online business.

Conduit Toolbars Increase Your Ticket Sales Profits

Whether you’re trying to bag box seats at the Superbowl, or just hoping to jump to the head of the line at the Statue of Liberty, online reservations and ticket sales and are the way to go. Today, a huge number of websites serve as “virtual box office” for events of all kinds, saving fans time while simultaneously helping to ensure that each event draws the biggest crowd possible. Most people are happy to spend a little extra online to avoid standing in line later. But if you think that little service charge is the only way your ticket sales site can make money, read on – about the revenue-revving advantage of Conduit community toolbars.

Increase Brand Loyalty to Your Ticket Sales Site

Nobody wants to stand in line these days. That’s why online ticket sales sites have become a standard business tool for concert halls, stadiums, convention centers and independent event producers. As the owner of a ticket sales site, you need to do more than just establish working relationships with venues that want to sell tickets. You need to establish a steady and close relationship with customers who buy tickets online – so they’ll make their purchases through your site, every time.

Ticket Sales Sites – Increasing Brand Awareness

If you publish a website where you sell tickets to concerts and other events, you’ve got plenty of company. In fact, online ticket sales are a particularly competitive niche, because many event producers have learned to diversify their ticket holdings – contracting with a number of competing sales sites in order to get more tickets out to more people. In an environment like this, how can you make sure that your online business becomes the hottest ticket in town? The answer is simple: Conduit community toolbars.

Viral Marketing for Price Comparison Sites

For shopping comparison sites, vital marketing is a natural. After all, people turn to shopping comparison sites because they want to be in touch with people in the know, and get advice from experts. Smart shoppers are eager to hook into the viral marketing world to get the information they need, and to pass it on to their friends. With Conduit community toolbars, they can put viral marketing into high gear, receiving and disseminating more valuable information than ever before.

CafeMom: Where a Mom Can Be a Potential Customer

Pam and Diana are best friends. They know everything about each other – Pam was up all night with a screaming infant, Diana’s husband forgot to buy cereal, Pam’s anxious about the extended in-law visit looming, and Diana’s struggling with her new diet. But Pam and Diana have never met. In fact, they live hundreds of miles away from each other and have never so much as picked up the phone. But thanks to the “mom portal” www.cafemom.com, Pam and Diana have a place to meet and drink a virtual cup of coffee while dissecting the details of their lives.

Online Promotion: FREE Advice on Freebies!

Eye-catching, isn’t it? That magical word, “free.” Whether it’s free shipping, free gadgets, or free food, we love getting something for nothing. Many online businesses have harnessed that primal urge and offer “giveaways” or “freebies” on their sites as a way to drive traffic to their site. Use your blog, Twitter status, or other social media to promote the freebie, and watch the traffic make a sudden U-turn to your website! Nothing goes viral faster than FREE!

One Toolbar, Multiple Uses Your Conduit to Success

These days, your average computer user probably has many windows open at all times. She’s checking her email. She’s staying connected through her social networking sites, like MySpace, Facebook, Twitter, and LinkedIn. She’s adding items to her cart on Amazon, buying movie tickets online, checking the weather, and reading a restaurant review. And maybe she’s got your site open as well, but soon it’s buried under everything else that’s going on.

Using Online Groups to Benefit Your Business

People like getting together to talk about stuff. It’s been happening for centuries in living rooms, cafes, and bars. And now, it’s happening online. The popularity of online groups, such as those found on Facebook, Yahoo, and Google, is soaring, and this technology-facilitated bonding allows people from all over the world to meet at one destination. Groups provide a forum for building relationships and bonding over a topic of similar interest, whether it’s babies, baseball, or ballroom dancing. When done right, belonging to a group can be a great boon for your business, and help drive traffic to your website.

Targeted Marketing with Online Focus Groups

The human race has always loved offering advice and opinion, ever since Early Woman gave feedback to Early Man about the wheel. These days, many companies organize focus groups in order to receive specific feedback. A group of people who have an interest in the company’s product or service are gathered together, and are asked specific questions on topics including the direction of the company, what new products should be offered, and possible changes.

Increase Website Traffic with Affiliate Marketing

Ever wonder how Amazon.com got to be the biggest “department store” on the web? Here’s one clue: they invented the idea of affiliate programs – a business model in which publishers and other businesses promote their offerings on the Amazon site.

Blogging Your Way to Increased Site Traffic

In the pre-historic days of the Internet (say, ten years ago), it was not uncommon to come across websites that were basically digital versions of a calling card. Beyond the name of the company, a short pitch and some contact information, there wasn’t much to it. The message of these websites was basically, “Here I am. Take it or leave it.”

Branding – The Broad Approach

Branding vs. advertising. To people just getting started in the marketing world, the two terms might seem identical. But while advertising’s aim is to publicize a specific event or product, branding is used to build up an impression in the mind of potential customers – an impression that makes your business, in its entirety, synonymous with value (or excitement, or glamour, or luxury, or… you name it!).

Brand Strategy – Where Creativity Comes Together

If you’re the owner of a website, proper branding can reinforce your relationship with your current visitors. It can also help expand your site’s reach by making an effective impression on your unaffiliated, online prospects. But to make sure that your “brand” expresses who you are in the best possible way, you’ve got to define a creative strategy, and make sure this strategy is reflected in every move you make.

Online Brand Consistency - Brand Marketing

Most website publishers believe that branding is beyond them. I’m just a little online company, they might say – what do I need branding for?

Increase Web Traffic to Your Online Games Site

Your online game is the best thing since checkers! But unless you want to play alone, you’ll need a smart, integrated marketing plan that will raise awareness of your site, and at the same time, create an emotional connection between potential players and your unique gaming content. Conduit raises your profile without raising your budget – a winning combination.

How Conduit Expands the Market for Your Online Game Site

Ever wonder how an online role-playing game managed to hook ten million loyal players? And with so many gambling sites out there, what allows top online casinos attract so many high rollers? And how does every kid know what the “hot” action games are, and where to find them online?

Increase Revenues for Online Game Sites

Online games? Sure, they’re fun. But if you’re a publisher of a gaming site, you know that Internet games can also work – by helping you generate revenue from your gaming content. There are many ways to monetize your game site. To find the perfect “hook” that will turn your gaming site into a money-spinner, there’s only one address: Conduit community toolbars.

Content Syndication for your Games Site

There are an endless number of game sites on the Internet today. From customized web-based “casinos”, to massive multi-player fantasy games, to online forums for chess and bridge enthusiasts, whatever you offer, chances are there are plenty of other sites that offer the same thing. How can you make your game site stand out in the face of all this competition? The answer is simple: Conduit content syndication.

Increase Loyalty to Your Gaming Site

Armies of ghosts and gladiators running amok on fantasy websites may be figments of some graphic artist’s imagination, but when it comes to battling your way to the top of the on-line gaming heap, the competition is stiff – and very real. That’s why game site owners put a premium on loyalty – that special something that brings a people back to your site to play, play again.

How Conduit Drives Traffic to Your Online Game Site

For gamers, the Internet is the greatest invention since pinball. Or poker. Or pool. In fact, soon after people started uploading virtual versions of these venerable pastimes – not to mention all those other, animation-rich online experiences you can choose today – online gaming went into high gear, becoming one of the fastest growing areas on the Web.

How Conduit Toolbars Promote Viral Marketing of Your Game Site

Want your online gaming site to become a major player online? Forget about expensive conventional advertising. In the newly leveled playing field of the Internet, viral, friend-to-friend recommendations are all you need to push your gaming content forward. Conduit community toolbars can help you harness the power of viral marketing, and ride it all the way to the top.

Increase Market Share – Using Competitor Analysis

Whatever the nature of your online business, there are usually plenty of other sites that offer similar goods and services, or target the same geographic area. If you want to increase your market share (and who doesn’t?), the first thing you need to do is stake out the competition. It’s only by knowing what you’re up against that you can create a compelling marketing plan – one that explains to potential customers why your site is the best place to do business.

Increase Market Share – By Making a Great First Impression

If you were opening a new store, you wouldn’t welcome in the first customers before everything was in place. So why is it that so many small businesses launch websites with gaping holes where content should be? It’s the digital equivalent of walking into a shiny new branch of Bloomingdales and finding that the entire cosmetics department is still “under construction.”

Increase Market Share - Viral Marketing Techniques

Viral marketing has become enormously popular over the last couple of years. If you haven’t yet incorporated viral distribution techniques into the marketing plan for your website, now’s the time to start. Viral marketing is an effective and low-cost way to get your customers on board and working for you – by leading you directly to new prospects, and increasing your market share.

Increase Site Revenues with Niche Marketing

Ask a first-time website publisher to identify their target audience, and too often you’ll hear the following:
“Target audience? Oh, we have such a fabulous product we just know it will appeal to everybody!”

Increase Site Revenue by Personalizing Your Message

You’ve created your website, and your virtual “storefront” is officially open. Who’s your ideal customer, and how do you strike up a conversation when he or she stops by?
Site publishers that have a solid handle on the identity of their target audience have a better chance of increasing revenues. This is especially true for sites that tailor their presentation – both visual and verbal – to match the tastes of their preferred customers.

Increase Site Revenue With Better Online Conversions

When a large multinational corporation rolls out a new sales campaign, nothing is left to chance. From the logo, to the tagline, to the phrases that come out of the celebrity spokesperson’s mouth, every aspect of the effort is vetted by focus groups (not to mention top marketing professionals), and tweaked until everything’s right on target.

Increase Revenues through Customer Loyalty

There’s an old saying in the marketing world: customers don’t make purchases because they understand you – customers make purchases because you understand them.
With the incredible number of websites on the Internet, it takes a really special pitch to break through the noise. And whatever you’re selling – be it a pair of shoes, a take-away pizza, or an hour of your expertise – there are probably millions of other places on the Web to buy it. In order to attract site visitors, and hold on to them until they make a purchase, you have to prove that you understand their needs – on a highly individual level. That’s customer service.

Brand Loyalty - Customer Retention, Keeping the Customer Satisfied

When is good service good enough? If your goal is to Increase Loyalty for your online business, it’s important to set your sites (pun intended) high. In other words, if you haven’t gotten any complaints lately, that’s nothing to crow over. In fact, if your site visitors aren’t inspired to give you unsolicited, positive feedback, their satisfaction level is probably shakier than you think.

Brand Loyalty - Through customer loyalty rewards

Back in the 1970s, airline executives came up with “frequent flyer miles” – one of the most successful loyalty-building schemes of all time. As soon as it became possible to collect free airline tickets by building up points, the sky was the limit – not only did travelers happily give up comparison shopping, they began to feel good about remaining loyal to – and spending lots of money on – a particular carrier, secure in the “payback” they’d get at a later date.

Great Customer Service Helps Increase Brand Loyalty

When you walk into a restaurant and the maitre d’ greets you by name and ushers you over to your favorite table – that’s service. When your bank teller not only answers questions, but also pulls up records to make sure you’ve taken advantage of every perk to which you’re entitled – that’s service. And when returning a defective item to a store you get your money back, a sincere apology, AND a discount coupon for your next purchase – you guessed it: that’s service.

Brand Loyalty and Social Networking

When a website offers “exclusive member benefits” many savvy surfers take that offer with a grain of virtual salt. Sure, it’s possible that, by signing up at a particular site, customers will gain access to money-saving discounts or specialized content. But the deal cuts both ways – at the same time that site members gain access to these benefits, the site owners gain direct access to the membership, making it easy to send promotional material to a self-selected group in order to boost sales.

Brand Loyalty – Relationship Marketing

They say that no good deed goes unpunished. This is certainly true in business, where companies that are beyond reproach in terms of their goods and service must still contend with customer complaints on a regular basis.

Increase Market Share - Building Business Alliances

Everyone likes to hobnob with winners, and that’s why smart business people form alliances with reputable colleagues and organizations. Alliances build your company’s mystique, and encourage new customers to take you seriously.

Know and Nurture Your Users and Increase Your Market Share

Elsie, the proprietor of a knitting goods store, was on the inside track. For years, she had participated in the local knitting circle, making friends, exchanging ideas, and going over the in’s and out’s (or rather, the knits and pearls) of the knitting world. So when she opened her store, she knew what knitters want, and did her best to provide it.

Increase Site Traffic through Better Branding

Marketing online is a relatively new phenomenon. But in terms of actual products and services, no one’s inventing the wheel. The fact is, even the most innovative product lines share some similarities with goods already selling on the market (because when they didn’t, clinching the sale would be significantly harder).

Increase Site Traffic by Social Networking

Do you remember when “friend” was a noun? Today, it’s a verb – an action in which otherwise sane individuals reach out and “friend” a thumbnail portrait that shows up on their computer screen.

Increase Site Traffic with Better Content Design

Ever telephone an office, and find yourself lost in an endless loop of voice mail? Have you ever hung up, wondering why someone would make it so hard to reach a real live human being, and to get the information you need? That’s the kind of frustration experienced by visitors who visit a badly designed website.

Getting Viral with Social Media– It’s Good for You!

A virus that exiles you to the couch for a week with a box of tissues? Bad. A virus that arrives in your inbox as a lottery message? Worse! A "viral" campaign that gets the word out about your product, cheaply and quickly? Great! Viral marketing has become the #1 way to advertise your product at little or no cost. The premise is simple: You post an interesting article, offer a nifty gadget, create a short, entertaining video – and people use their social networks to pass along the cool content to their friends, who in turns pass it along to their friends, who in turn…well, you get the idea. They come for the gadget, they stay to look around your site… Very shortly, you’ve reached your target audience without having to do too much work.

Using Social Media to Gain the Competitive Edge

The old adage is certainly true – the best defense is a good offense. In other words, have a killer product, an easy-to-navigate site, and an entertaining blog to attract and keep customers. But it doesn’t hurt to practice some defensive moves as well, in the form of checking out your competition. See what’s out there. What are your competitors doing? Is it something you should be doing? What kinds of services are they offering? How are they interacting with their customers? Thanks to social media, this information is as close as your Google Search Bar. Use Facebook, Twitter, and the blogosphere to tap into what your competition is doing – and use that information to your advantage.

Blogging for Business

Quick – name five people you know. Chances are excellent that one or more of them has a blog. Your sister, your co-worker, your kid’s school bus driver…come to think of it, you probably have one, too. The numbers on bloggers and blog readers are astounding. According to a 2008 report by Technorati (http://technorati.com/blogging/state-of-the-blogosphere//), 12% of internet users in the United States are bloggers, and a whopping 50% of US internet users are blog readers! Worldwide, 184 million people have started blogs, and 77% of internet users read them.

Facebook: Targeted Marketing at Its Best

If you're not on Facebook yet, there has to be an actual reason. And it ought to be a good one, because you're swimming upstream at this point. Facebook is the boy genius of the social marketing world. Wise beyond its years, the website has reached staggering heights of popularity in its mere five years of existence. A website that began as a side project by a couple of Harvard guys is now one of the most frequently visited social networking sites in the world. According to the Facebook Press Room, (http://www.facebook.com/press/info.php?statistics), there are more than 200 million active users, and more than 3.5 billion minutes are spent on Facebook each day. Small businesses and large corporations alike are harnessing the viral power of Facebook to increase traffic to their site and gain new customers.

Twitter - The Ingenious Social Media Platform

Unless you’ve been hiding under a large, airtight, soundproof, and well-hidden rock, you most likely have heard of Twitter. Twitter is, in essence, a micro-blog, in which users update their status, known as “tweets,” in 140 characters or less. Each Twitter user builds a network of friends and contacts by “following” other users, and having other users follow them. President Barack Obama famously used Twitter to update his supporters during the presidential election, and his first tweet upon winning the election made news everywhere. Quiznos, the fast food chain, promoted their sub sandwich giveaway relying mainly on Twitter and other social media, and they gave away one million subs in three days.

LinkedIn: The Professional Face of Social Media

LinkedIn is the virtual expression of, “It’s not what you know, it’s who you know.” The more professional sister of Facebook and Twitter, LinkedIn has over 35 million users in over 170 industries, according to Wikipedia. Launched in 2003, LinkedIn is founded on the basic principle that in business, trust is essential. People will listen to someone they already know and trust. When you are looking for a job, where is the first place you turn? Your friends, your colleagues, or former college buddies who work in your field. They become the link between you and the job you want. A resume that gets passed along with a solid recommendation from your friend at the company will go a lot further than a random resume that arrives in the hiring manager’s inbox.

Widgets: Good Things in Small Packages

The word “widgets” sounds like the name of the coolest new toy on the block. And in a way, it is a fun new toy – in the form of a small application – that resides in your blog or website and engages your customers. These ubiquitous widgets take many different forms, including icons, news tickers, toolbars, or video thumbnails. Embedding widgets in your site allows your customers to share your content easily via their social networking sites. You can also embed entertaining and useful widgets on your site, such as games or a news ticker, which will increase the time customers spend on your site. In the World of Rapidly Dwindling Attention Spans, you need to do everything in your power to engage your customers, motivate them to stick around, and encourage them to share your content with their friends and networks.

Improving Customer Service with Social Media

As a company, you strive to supply what your customers demand, in an efficient, cheerful, and courteous manner. After all, a smiling customer = a loyal customer = a customer who will refer you to her friends and contacts. There used to be a time when a “referral” was something that happened between two friends over coffee. Today, with viral messaging enabled by social media, a referral can quickly reach thousands. If your customers “Tweet” or blog about how pleased they were with your service, that could lead to many more clients.

Increase Traffic to Ticket Sites with Conduit Community Toolbars

The biggest rock star in the world has announced a concert tour, there’s no question that a lot of tickets are going to get sold. But the question remains: who will sell those tickets? If you want your online ticket sales operation to get a piece of the action – on this, or any other kind of event – you’ve got to drive traffic to your site. And driving traffic is what Conduit community toolbars are all about.

Increase Brand Awareness for Price Comparison Sites

Wouldn’t it be nice if your website was the only place on the Internet where people could find out about the best prices, or locate a store where they could find particular merchandise? Sorry – the Web revolution has launched an age of information sharing that puts everyone on a level playing field. You may offer great advice, but your site visitors are just as likely to find the information they need over at the competitor’s virtual storefront.

How to Increase Brand Awareness

The Internet is teeming with travel-related websites that make it easy for web-savvy individuals to plan, book and pay for an entire vacation or trip online. But this overabundance of sites makes it difficult for the average website owner to break away from the pack and attract customers.

Brand Awareness for E-Commerce

Back in the olden days, most business transactions took place face to face. If you had something to sell, you’d make an appointment with a prospective customer – maybe over coffee! – and enjoy plenty of time to lay out your arguments about why your product or service was the best around.

Making Your News Site the “Stickiest” Show in Town

What makes a successful news site? One of the most important indicators of Internet success is “stickiness” – the capability to retain visitors, measured as number of pages visited per session and time spent on a website. Whether your news site is the online version of an international newspaper or a “boutique” publication for the selected few, Conduit Community Toolbars are powerful engines for site stickiness. They keep readers glued to your best, most important content and encourage them to click further into your site to read more.

Conduit-Smart Content Syndication for Your News Site

There aren’t too many of us who wake up to the “thump” of the morning paper delivered to our front steps anymore. That’s one reason that every news agency – from the New York Times to the National Enquirer – are focusing less on paper delivery, and more on content delivery. How can you make your news site stand out, even if you’re not Rupert Murdoch? The answer is simple: Conduit content syndication.

Increase Brand Awareness for News Sites

With so many content providers vying for a slice of the digital pie, it can be difficult to make a dent in the on-line news market. You may not be the owner of Yahoo, BBC.com or the online version of the New York Times, but if you publish a news site, you can still make a name for yourself the same way these “major players” do: by using Conduit Community Toolbars to build brand awareness.

Promote Viral Marketing of Your News Site

Can you remember when the only news you ever read was in the morning paper? Now, the world is a news content free-for-all, with thousands of competing on-line sources generating updated news items by the minute. The measure of a successful story is not in how many physical newspapers it sells, but in how many times the digital version of the story is forwarded. That’s why today, news content delivery and viral marketing technologies – powered by Conduit community toolbars – go hand in hand.

Increase Traffic to Your Travel Site

In the deeply competitive niche market of travel websites, you’ve established something unique and worthwhile. But if you can’t drive traffic to your site, your business is never going to take off. To differentiate yourself from the competition, you need something that increases traffic, pulling first-time visitors in, and convincing them to come back for more. Conduit Community Toolbars are just the ticket.

Increase Traffic for Price Comparison Sites

As the Internet grows, so do the number of websites dedicating to helping the average Joe make sense of the avalanche of information available online. This is especially true in the area of Internet shopping, where consumers increasingly turn to web-based product reviews and price comparison engines before making a purchase. With more and more players fighting for a slice of this lucrative pie, owners of shopping portals need to work hard to get the site traffic they deserve. That’s where Conduit community toolbars can help.

Increase Site Traffic to your Ecommerce Website

You may own the world’s most useful and fascinating content. But if you can’t drive traffic to your site, you’re doomed to remain the Internet’s best-kept secret. To put your site on the superhighway to success, you need a partner that will pull visitors in, and keep them coming back for more. That’s the magic of Conduit Community Toolbars.

Increase Traffic to Your Music Website with the Conduit Network

If you’re old enough to remember Woodstock (or at least old enough to have rented the DVD), you know that, when it comes to music, people want to be where the action is. The more of a “buzz” you can create around your music, the more website traffic you’ll enjoy. Conduit community toolbars are a creative – and absolutely free – way to build buzz, increase traffic, and spread the news of you and your music to potential fans all over the world.

Increase the Market Share of Your Music Website

In the age of digital music distribution, all the world’s a stage – at least all the world that’s hooked up to the Internet with a high-speed modem. Today, if you haven’t been YouTubed, MySpaced or I-Tuned, you might as well be playing the viola de gamba (“What?” “Exactly.”). But for truly effective online marketing, website publishers need to pro-actively seek out new fans. Conduit commuity toolbars make it easy to expand the reach of your music, by identifying new online listeners, and telling them – in effective and enjoyable terms – to stick it in their ear.

Expand Market Reach for Your Travel Site

If you’re the owner of a travel-related website, you want to be in touch with people on the move. Conduit commuity toolbars make it easy to “move” your content – to places that traditional marketing campaigns would never be able to reach.

Brand Marketing– The Logic of the Logo

When it comes to branding, one of your most powerful tools is a logo – a graphical symbol that becomes associated in customers’ minds with who you are and what you do. Controlled logo presentation improves brand recognition. And brand recognition means you don’t have to introduce yourself, over and over again, every time you make contact with a prospect.

Brand Focus – Big Message, Small Package

If you think that the Internet has fostered an international epidemic of attention-deficit syndrome, you’re partly right. On nearly every web page, enticing links can make it hard for distractible surfers to concentrate.

Increase Revenue for Your Travel Site

The Internet has transformed the travel industry. Instead of leafing through vacation brochures, people go on line to snap up the best travel deals they can find. To make money from your travel site, you need to bypass the thousands of vendors vying for your customers’ attention. Conduit community toolbars are free, easy-to-incorporate revenue generators that can help your site sell travel services more effectively.

Increase Revenue for Price Comparison Sites

Shopping comparison sites are one of the best ways to make money on the Internet. When a shopping site offers trustworthy information about where to make a purchase, it attracts loyal customers, and – if the site owner has set up those reciprocal agreements correctly – makes money on every click-through. If you are the publisher of a shopping comparison site, you can ratchet up your revenues with Conduit Community Toolbars.

Brand Awareness Marketing for Your Music Site

Okay, so you’re not Bruce Springsteen, or the CEO of Warner Brothers. But if you create, distribute or sell music, you can still get legions of fans and potential fans to visit your website. All it takes is some creative online marketing – the kind of marketing that’s built right into Conduit Community Toolbars.

Increase Revenue for eCommerce

Looking to increase revenue from your Ecommerce website? Selling your on-line products and services just got easier, with a toolbar that gives you a leg up on the competition.

Increase Revenue for your News Site

For news content providers, the explosion of the Internet is both a blessing and a curse. On the one hand, the Web’s world wide reach helps news providers boost their readership like never before. But on the other hand, while research, writing and production still cost money, on-line readers expect everything for free. How does the owner of a news site make money in an environment like this? One solution for increasing news site revenues is to create a Conduit community toolbar.

Loyalty Marketing for Your Travel Site

Back in the olden days, if you needed to take a trip, you’d pop down to the local mall and wait in line to see Marilyn the Travel Agent (who just happened to be your mother’s bridge partner). You’d never consider going to anyone else, because you knew that Marilyn would look out for your interests, and give you the best deal possible.

Increase Revenues through Viral Marketing

With time and hard work, you’ve established a steady online clientele, and your site is bringing in money. There’s only one problem.
You want more.
Whatever your business, if you sell something online, you’ve got to constantly engage new potential customers. Luckily, the interactive nature of the World Wide Web means that – to a large extent – your current client base can be activated to serve as your “street team,” and put out the word about all the great things your site has to offer. But in order to harness this personal commitment and put it to use, you need to establish a structure. That, in a nutshell, is viral marketing.