Increase Revenues through Customer Loyalty

There’s an old saying in the marketing world: customers don’t make purchases because they understand you – customers make purchases because you understand them.

With the incredible number of websites on the Internet, it takes a really special pitch to break through the noise. And whatever you’re selling – be it a pair of shoes, a take-away pizza, or an hour of your expertise – there are probably millions of other places on the Web to buy it. In order to attract site visitors, and hold on to them until they make a purchase, you have to prove that you understand their needs – on a highly individual level. That’s customer service.

Gaining Customer Loyalty is a Two-Way Street

As the publisher of a website, you might think that customer service has nothing to do with you. After all, there’s no need for the “may I help you?” you get (if you’re lucky) when you enter a brick-and-mortar retail establishment. But if you ignore customer service, you’ll lose money.

Websites invite interaction with prospective customers, but too many site owners let the people who contact them feel like they shouldn’t have bothered. Maybe they have to wait too long for a human response to questions, or feel like their complaints and concerns are not adequately addressed. Maybe, when they visit your site, they can’t find the information they need – the digital equivalent of opening a fancy new office, then emptying a bag of marbles on the floor by the entrance. If you don’t care about customer satisfaction, your customers will soon find satisfaction elsewhere.

Built Rapport – improve Site Revenues

With so many sites competing for sales, it’s important to establish a personal relationship with your customers in order to to gain their loyalty, this is because customers are much more likely to make a purchase from someone they like, and feel they know personally.

One way to establish this feeling is to do your market research, and establish a clear picture of your ideal customer’s unique needs, likes and dislikes. These preferences should be built into your presentation on the visual, verbal and navigational level, making your site a place where your ideal customer – and the millions of people just like him – will feel instantly at home.

Another way to build rapport is by actively soliciting testimonials and recommendations. Even if your new product doesn’t merit a review in the “Technology” section of the New York Times, there are plenty of on-line and print publications that can provide positive feedback that you can pass on to your customers. Your own “comments” section on your website – as well as “Tell A Friend” buttons – can generate buzz with believability as well.

How Conduit Helps You Cultivate Happy and loyal Customers

Conduit community toolbars – available as a free download to site visitors – turns your site into a textbook case of quality Customer Service. Not only does the dynamic display provide constant reminders about your core business offerings – which are always just a click away – the toolbar also serves as a platform for distributing discounts and special promotions.

Your customers will also enjoy the toolbar “goodies” you offer – which can include radio stations, video, weather reports, games and applications. Just like complimentary candies placed next to the cash register, these extras establish you as an understanding and caring service provider. And that’s just the kind of service provider people love working with!