Increase Site Revenues with Niche Marketing

Ask a first-time website publisher to identify their target audience, and too often you’ll hear the following:

“Target audience? Oh, we have such a fabulous product we just know it will appeal to everybody!”

Conquering the world is great – in theory. But if you aim to actually make money from your website, you’d be well advised to set your sites a bit lower – toward a specific sub-group of the market that is particularly likely to respond positively to what you have to offer. This is what smart businesspeople refer to as niche marketing – and it’s something you should get to know if you want to hear that lovely “ka-ching” in your virtual cash register.

Small Is Beautiful – and Profitable

When you were a kid, did you ever try archery? When you first picked up a bow and arrow, you may have been satisfied to get a solid hit anywhere within the concentric circles of the target. But you soon figured it out – if you manage to nail the bulls-eye, the payoff was much higher.

The same is true for the marketing of websites on the Internet. If you “shoot” out messages in all directions, you have a small chance of hitting something that will result in increased sales. But if you identify a very specific target audience, and tweak your marketing message so it’s exactly what they’ve been waiting to hear, your efforts have a much better chance of paying off.

For example, let’s say you sell hiking boots. If you promote your site to people who are interested in boots in general, you’re wasting your time (and you might get some pretty off-topic emails on your contact form). But not every hiking boot shopper is created equal. If you fine-tune your campaign – say, to rock climbers, or to trekkers looking for water-proof models for rain forest adventures – you have a better chance of turning a profit.

Sure, you’ll be targeting a smaller clientele. But the Internet’s a big place! If you can create a campaign that grabs a sizeable percentage of that smaller group, you’ll be in the money, and will be able to Increase your web Site Revenues in no time.

Locking In Your Community ¬– with Conduit

The Conduit toolbar sits right at the top of the browser window, displaying continuously updated notifications about your best content, and giving subscribers one-click access to your site at all times. Toolbars can also be “dressed up” with community-specific goodies – from radio stations, to video, to blogs and social networking hubs – that can all be geared toward a specific type of consumer.

The toolbar not only acts as a form of “always-on” advertising for your site, it also creates community – by aggregating an ever-expanding network of toolbar subscribers that share the same interests, as well as the same consumer “profile” for marketing purposes.

With Conduit, you can test the effectiveness of your niche marketing campaign by monitoring toolbar downloads, shares and clickthroughs, and make adjustments to your offerings in real time until your toolbar takes off – and starts to spread through your specific target audience like wildfire.

So if you’re looking for a way to Increase your web Site Revenues, Conduit can help – by helping you “grow” a community with very specific tastes. By keeping these subscribers just one click away at all times, Conduit community toolbars give you a better chance of clinching those niche-oriented sales.