Increase Site Revenue With Better Online Conversions
When a large multinational corporation rolls out a new sales campaign, nothing is left to chance. From the logo, to the tagline, to the phrases that come out of the celebrity spokesperson’s mouth, every aspect of the effort is vetted by focus groups (not to mention top marketing professionals), and tweaked until everything’s right on target.
If you want to make money from your website, you owe it to yourself to take a page from the big guys. You may not have the budget of, say, Bill Gates, but you can still increase conversion rates, and your site revenues, by ridding yourself of the random, and creating a site that works – like a well-oiled machine – to sell your products and services.
Activate Your Site Visitors
The first law of website profitability is surprisingly simple: if you want people to purchase goods and services, you have to tell them how. Too many website publishers sacrifice usability on the altar of style – delivering a slick, flash-filled promotion that leaves visitors at a loss about what’s expected of them. In other words, if your visitors can’t find the “buy this” button, you’ve got a serious design flaw on your hands.
Even if you’ve got a pretty good handle on the usability thing, there are many factors that influence whether a visitor will click through and lay their money down. You need to determine: What is the optimum placement for your most important click-through “hotspot”? What verbal prompts will give you the best response? Is the purchase process foolproof, or can visitors get confused (and give up)? What about design issues, like visual images, font and color?
Test, Test and Test Again to Increase Site Revenues
The Internet offers one big advantage over other revenue-generating media: it lends itself to low-cost, real-time testing. If your ad campaign proves ineffective, you don’t have to tear down 10,000 billboards and re-print – a simple change in code gets your new and improved message out the door.
Running two versions of your website is a subtle, yet highly effective method for teasing out the exact combination of words and images that will work best for you. For example, if you’re considering a video pitch to improve sales, you can run it simultaneously with another website – one based on a static graphic interface. Your visitors won’t know that they’re part of a focus group, but they’ll still give you the answers you need – by demonstrating which version generates better results.
Conduit – Activates Your Visitors
Completely cost free both to the site publisher and toolbar subscribers, Conduit is an effective way to encourage site visitors to purchase your goods and services. Sitting in the top of the browser window whenever subscribers are on line, the toolbar puts your most important marketing message up front, in an instantly updateable format that allows you to monitor the success of any campaign in real time. The flexible design engine allows you to test the conversion rate generated by your tool-bar embedded links, and adjust them – in terms of message, color, font, format, or any other characteristic – until you’ve achieved optimum results.
With Conduit, you can increase site revenues by testing and constantly improving the effectiveness of your online presence. You’ll be acting like a major player, with one important difference – rather than investing in marketing consultants and setting up focus groups, you’ll get solid, profit-generating results, absolutely free.