Increase Site Revenue by Personalizing Your Message
You’ve created your website, and your virtual “storefront” is officially open. Who’s your ideal customer, and how do you strike up a conversation when he or she stops by?
Site publishers that have a solid handle on the identity of their target audience have a better chance of increasing revenues. This is especially true for sites that tailor their presentation – both visual and verbal – to match the tastes of their preferred customers.
On the web, even if you can’t eyeball potential site visitors, you can create a welcoming experience if you personalize your message and keep the profile of your ideal customer in mind. By keeping this “persona” in mind, you can help strangers become friends, and friends become customers.
Communicating “Heart-to-Heart”
Effective website marketing involves designing a verbal and visual environment that resonates with a particular type of person, and actively anticipates his or her needs. The more personal and focused your pitch, the more likely it is that a casual visitor will remain at your site, and buy.
For example, if you operate a site that offers subscription-based multi-player strategy games, you know that your ideal customer – most likely male – is interested in a serious challenge, and is willing to pay for the chance to match wits with other discriminating players. Your copywriting, content and visual design should all be appropriate to this ideal visitor’s preferences.
“Getting inside the head” of your preferred customer will help you determine the special promotions that will convince a customer that your site really understands his need. This is the path to loyalty and increased sales.
Give Generously – In Order to Get
To improve the “stickiness” of your site, you can provide auxiliary content that makes your URL the place to be. For example, a company that sells school supplies might host a major social networking hub for teachers. By using non-commercial content to generate traffic, you can improve brand recognition within your target audience, as well as the profitability of your site.
Conduit Toolbars – the Ideal Personalization Platform
With Conduit, you can offer your visitors a free downloadable toolbar that sits in the top of the browser window whenever they are online. The toolbar offers alerts about what’s happening at your site and actively encourages return visits. More important for personalized marketing, however, Conduit’s easy-to-use toolbar design engine lets you package this functionality together with a range of entertaining extras.
By offering site visitors a customized selection of features – from radio stations to video channels to syndicated 3rd party content to applications – Conduit allows you to keep toolbar subscribers happy, while they stay within a single click of your site at all times. Fully updateable in real time, Conduit toolbars also allow you to monitor the success of your marketing strategy by tracking toolbar clickthroughs, downloads and shares.
Conduit is a totally free personalization platform. With it, you can fine-tune your campaign until you’ve established a personal relationship with each and every customer.