ONLINE MARKETING

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Increase Revenues through Viral Marketing

With time and hard work, you’ve established a steady online clientele, and your site is bringing in money. There’s only one problem.

You want more.

Whatever your business, if you sell something online, you’ve got to constantly engage new potential customers. Luckily, the interactive nature of the World Wide Web means that – to a large extent – your current client base can be activated to serve as your “street team,” and put out the word about all the great things your site has to offer. But in order to harness this personal commitment and put it to use, you need to establish a structure. That, in a nutshell, is viral marketing.

Your Friend is My Friend

In today’s digital world, democracy reins, and a mom and pop store has the same ability to reach customers as do the Captains of Industry. In this newly level playing field, the role of friend-to-friend recommendation has never been more important.

Viral marketing allows you to create a personal – and profitable – relationship with more potential contacts. In additional to a simple “Share This” button, you can also up your viral viability by creating bite-sized chunks of information that your customers will be happy to share with their friends. In other words, by creating a framework that encourages people to talk you up, you’ll be generating more interest in your site, and greater profits.

Take Advantage of Existing Viral Networks

Of course, with social networking exploding all over the Web, you don’t need to start from scratch and create your own viral marketing engine. Familiarize yourself with the big players – Twitter, Facebook, MySpace and YouTube – and use them. Invest in the creation of “teasers” that will get your message out there, and establish you and your business as a friend worth cultivating.

If you’ve done your market research, and have a clear picture of the type of customer who would be most likely to be interested in your product or service, you’ll be able to identify places on the Web where your message is likely to gain traction. Offer your current customers incentives to spread the word among these online communities, and watch your visibility – and profitability – grow.

Conduit – Ride the Viral Marketing Wave

Conduit community toolbars promote viral marketing because they serve as a flexible platform for information sharing – and for exciting “extras” that appeal to a particular market niche. Every individual feature of a Conduit toolbar – from video channels to radio stations, to newsfeeds, to blogs and branded widgets – are designed for easy sharing via popular social networking portals like Facebook and MySpace, and are guaranteed 100% spyware and malware free.

And as the publisher of a Conduit toolbar you can initiate the sharing yourself. Your toolbar, and all its features, are automatically available to more than 250 million users in the Conduit network.

So expand your market – and profit potential – with Conduit-based viral marketing.