Brand Awareness for E-Commerce
Increase Brand Awareness for Your E-Commerce Site
Back in the olden days, most business transactions took place face to face. If you had something to sell, you’d make an appointment with a prospective customer – maybe over coffee! – and enjoy plenty of time to lay out your arguments about why your product or service was the best around.
No more. In the age of e-commerce, marketing messages flash by at the speed of ADSL. What’s more, they compete with literally billions of other messages, all vying for a slice of the digital pie. In this hyper-charged era, sales success requires that e-commerce merchants invest in branding – a strategy that raises awareness through cumulative exposure to advertising images.
With the right branding approach, customers get to know you, begin to like you, and become more inclined to purchase items at your e-commerce website. If you’re lucky, repeated views of your ad campaign create an indelible, positive impression about what you and your e-commerce site have to offer. And if you’re really lucky, your branding will translate into an eminently believable little voice that whispers in your customers’ ears, saying: Just Do It.”
With branding playing such an indispensable role in on-line sales, you need to strive for beefed-up brand awareness every way you can. Beyond traditional (and expensive) advertising avenues, Conduit’s customized community toolbars offer a 100% free method to place your message directly in front of the people who are likely to the most receptive to your ad campaign. They make your case, slowly and steadily, to a targeted, trackable audience.
Here’s how Conduit’s community toolbars increase brand awareness for any e-commerce site. When your site visitors subscribe to your customized toolbar – emblazoned with your company’s name or logo – it will appear at the top of the browser window whenever they are on line.
On the most basic level, this creates continuous, clickable reminder about the existence of your goods or services. But even on days they don’t click through, the features you choose – whether a radio station, a weather report, or a video feed specializing in new comedy or old cars – will enhance their online experience. And because the name or logo of your e-commerce site sits right in the toolbar, it reminds subscribers that you’re the sponsor of all the fun. This means you get the credit – as well as click-throughs.
There’s another way that Conduit toolbars can promote branding success. Every widget included on your toolbar can be emblazoned with your logo, adding an extra degree of awareness of your e-commerce site. Moreover, every branded widget you create automatically becomes part of the Conduit library. This means that with a few simple clicks, your widget can be uploaded to toolbars in use by anyone in Conduit’s vast network of subscribers – a network that currently numbers over 38 million users.
That’s the beauty of the Conduit community – if you catch their eye, they’ll take your brand and run with it, bringing awareness of your e-commerce site to new customers all over the world.