Increase the Market Share of Your Music Website

In the age of digital music distribution, all the world’s a stage – at least all the world that’s hooked up to the Internet with a high-speed modem. Today, if you haven’t been YouTubed, MySpaced or I-Tuned, you might as well be playing the viola de gamba (“What?” “Exactly.”). But for truly effective online marketing, website publishers need to pro-actively seek out new fans. Conduit commuity toolbars make it easy to expand the reach of your music, by identifying new online listeners, and telling them – in effective and enjoyable terms – to stick it in their ear.

Rising Above the Noise
There are a gazillion music sites out there, ranging from fan sites operated by individual bands and songwriters, to sites operated by music distributors, record labels and publishers. How can your music site get heard over all this noise?

Conduit toolbars are an easy-to-use, and completely free mechanism for pushing your music out over the Web. Using Conduit, you can offer online visitors a toolbar for download that’s packed with customized, audience-specific features. For example, if you run a fan site for music dating back to the 50s, your toolbar might feature a dedicated “oldies” radio station, a video channel with sock-hop dance favorites, and a computer application that makes the font on any word processing program 50% bigger (saves on multi-focal lenses).

OK, we’re kidding about the multi-focals, but the point remains: toolbars can be loaded up with features that serve to attract your target audience, and expand into new markets. And that translates into more click-throughs and expanded site traffic.

The Viral Advantage
In today’s world, music is for sharing. Conduit toolbar features are specially designed for easy sharing via email, as well as social networking portals like Facebook and MySpace. In addition, publishers of Conduit toolbar gain access to every member of the massive, Conduit community – we’re talking more than 180 thousand web publishers and over 38 million individual subscribers, with more coming on board by the minute.

When you create a toolbar, each one of its features becomes available for easy upload to other toolbars. When a toolbar user “adopts” one of your customized features, the message of your music goes further, providing one-click access to your site from the furthest reaches of the Web.

You could also use the toolbar to create an interactive community that draws in like-minded music lovers. If your toolbar subscribers love what you’re offering, they’ll share it with their friends, generating an expanded user base, and more site traffic.

Draw ‘Em In – With Content
Another great way to expand your website’s reach is to use the toolbar to grab customers who are interested in a particular type of third-party content. The Conduit syndication engine allows you to offer subscribers syndicated content from major publishers and application providers.

For example, if your site focuses on classical music, you could design a toolbar that features syndicated music reviews, or even proprietary video from opera companies or orchestras.

Conduit community toolbars – a powerful engine for bringing your music to an ever-wider audience.