Viral Marketing for Your Music or Fan Site

Want to be a star? Forget major labels. In today’s music industry, democracy reins, with independent artists writing, recording and distributing their music on their own over the Internet. In this newly level playing field, the role of friend-to-friend recommendation has never been more important. That’s where Conduit community toolbars step in – to help you achieve the musical momentum that comes from a pro-active viral marketing campaign.

Better Than an Agent – and Free
Conduit community toolbars are a cost-free and effective way to jumpstart the viral marketing of music fan sites, and any site that distributes music over the web. And getting your music riding the viral wave is as easy as and-uh-one, and-uh-two, and-uh-three!

Publishers of music sites who are part of the Conduit network can offer their site visitors a free downloadable toolbar that sits at the top of the browser window, providing one-click access to their site at all times. Conduit’s toolbar design engine makes it easy to create a fun and feature-rich toolbar that fans are happy to download and share with their friends.

Chosen to harmonize with target audience’s sensibilities, toolbar features – including radio stations, video portals, newsfeeds, applications and games – make surfing more enjoyable. But at the same time, they also do the “heavy lifting” that helps push your music site out all over the Web. With a simple click on the “Add This” button, your subscribers’ online contacts can copy individual toolbar features to their own browser window. This embeds a virally delivered link that clicks new fans directly into your music site. With Conduit, your subscribers – and their friends – become your online agents.

Targeting a Like-Minded Musical Community
A well-designed Conduit toolbar can harness the excitement your fans already feel about your music, and use it as a vehicle to create a personal – and profitable – relationship with more potential fans. For example, if your website represents an artist specializing in Christian-oriented country, your toolbar can combine artist-specific promotional content with other features that appeal to this niche audience. What do you think these fans would say to a toolbar that offers a greatest-hits country station, an inspiring RSS feed, and regularly-updated syndicated columns from the Christian Science Monitor? That’s right – they’d say “amen, brother,” and share the toolbar every member of their congregation.

Viral Advantages of the Conduit Network
As the publisher of a toolbar you automatically gain access to more than 38 million Conduit subscribers. And secure in the knowledge that all Conduit toolbar features are guaranteed malware and spyware free, your subscribers will be happy to spread the word.

So if you want your site to take off, let your listeners sing your praises. That’s the beauty of Conduit: a powerful, cost-free platform for viral marketing.