Increase Brand Awareness for News Sites

With so many content providers vying for a slice of the digital pie, it can be difficult to make a dent in the on-line news market. You may not be the owner of Yahoo, BBC.com or the online version of the New York Times, but if you publish a news site, you can still make a name for yourself the same way these “major players” do: by using Conduit Community Toolbars to build brand awareness.

Branding is a merchandizing strategy that raises awareness through cumulative exposure to advertising images. If you can encapsulate your news site with the right branding approach, potential readers will get to know you, begin to like you, and eventually, get hooked on what your site has to offer. Repeated views of your branding campaign create an indelible, positive impression about what you and your news site – something that translates into increased site traffic and a boost in online revenues.

Targeted, Trackable, Terrific
Conduit customized community toolbars are a free way to place your message directly in front of the people who are likely to become loyal readers. Toolbars make your case, slowly and steadily, to a targeted, trackable audience.

Here’s how it works. When your site visitors subscribe to your customized toolbar – emblazoned with your site’s name or logo – it will appear at the top of the browser window whenever they are on line.

On the most basic level, this creates continuous, clickable reminder about the existence of your news site. But even on days they don’t click through, the features you choose to “dress up” your toolbar – from radio stations to weather reports, and from business applications to games – will enhance their online experience. And because your name or logo sits right in the toolbar, it reminds subscribers that you’re the smart guy that gave them what they’ve always wanted. This means you get the credit – as well as click-throughs.

Widgets – The Viral Path to Branding Success
There’s another way that Conduit toolbars can promote branding success. Every widget included on your toolbar can be emblazoned with your logo. Moreover, every branded widget you create automatically becomes part of the Conduit library, to be shared with others. This means that with a few simple clicks, your widget can be uploaded to toolbars in use by anyone in Conduit’s vast network of subscribers – a network that currently numbers over 38 million users. That’s why attractive widgets – as well as a fun and creative selection of features packaged into a single Conduit toolbar – can serve as your branding “street team” for spreading the news.

Branding works because it establishes trust, and forms the basis of a long-term relationship with your valued readership. Conduit community toolbars enhance branding campaigns with easy-to-use tools that communicate the “essence” of your site to potential readers all over the world.