Conduit-Smart Content Syndication for Your News Site

The newspaper is dead! Long live the e-news site!

There aren’t too many of us who wake up to the “thump” of the morning paper delivered to our front steps anymore. That’s one reason that every news agency – from the New York Times to the National Enquirer – are focusing less on paper delivery, and more on content delivery. How can you make your news site stand out, even if you’re not Rupert Murdoch? The answer is simple: Conduit content syndication.

Your E-Paper Boy
Conduit community toolbars make it easy to put your news site up in the big leagues, and deliver truly useful, targeted content to specific readers. A cost-free platform for content syndication, Conduit toolbars put you in real-time touch with your entire subscriber base. This means that your loyal customers will have your best content delivered right to their browser, at the very moment you upload.

Is it worthwhile? Veteran news providers like the BBC, Yahoo News, US News and World Report – that already offer Conduit community toolbars to their subscribers – think so. So do specialty e-syndicators like Smartmoney, College Basketball Headlines, Rolling Stone, and our own personal favorite, Dave Barry’s Blog. All these high-quality content developers know that Conduit syndication is an excellent way to get the word out online.

How Does It Work?
By joining the Conduit network and offering customized toolbars to your subscribers, you gain the ability to leverage the full potential of your best content. Your site visitors will be happy to download your toolbar, because you’ve created it with their special interests in mind, and “dressed it up” with fun freebies that come along with the news, like music, video, games and useful applications. The toolbar sits at the top of your subscribers’ browser window whenever they’re online, together with your site-specific content. That’s super syndication – absolutely free.

Beyond Your Reader Base
Toolbars are easy to create and distribute to your site readers, and are guaranteed against spyware and malware (but can be uninstalled at any time). But why stop at only the readers who know about you? By partnering with Conduit, you expose your news site to a massive, untapped market made up of the entire network of Conduit community bar users – we’re talking more than 180 thousand web publishers and over 38 million individual subscribers, with more coming on board by the minute. Every customized feature of your toolbar can be shared, creating clickable connections with readers you never had before.

Spice Up Your News Offerings
In addition to pushing original content from your own news site, the Conduit syndication engine is an easy way to improve your offerings with syndicated third-party content. Joining the Conduit network means you can offer your toolbar subscribers free, legal access to the best, most exciting syndicated content out there – and that’s just the ticket for improving site loyalty, stickiness and profitablity.

For example, if your news site is an online version of a technology magazine, you can design a toolbar that features regularly-updated links to syndicated material offered by the biggest players in this niche market. Think a local PC repairman’s newsletter, featuring a blog from the head honchos at Microsoft. With the content syndication engine built into Conduit toolbar, anything is possible.