Increase Revenue for your News Site

For news content providers, the explosion of the Internet is both a blessing and a curse. On the one hand, the Web’s world wide reach helps news providers boost their readership like never before. But on the other hand, while research, writing and production still cost money, on-line readers expect everything for free. How does the owner of a news site make money in an environment like this? One solution for increasing news site revenues is to create a Conduit community toolbar.

Maximize Your Advertising Revenues
News sites make money by selling ads, and with Conduit community toolbars, your site instantly becomes a more effective place for your advertisers to spread the word. By creating a free, downloadable toolbar and offering it to your site visitors, you’ll raise your site’s profile significantly, making it the news source your readers will want to return to again and again.

Conduit toolbars sit right at the top of the browser window, alerting subscribers to your updated headlines and special offers, in real time, whenever they’re online. Your readers will be happy to leave this “window” to your news site open at all times, because Conduit toolbars can be customized with a nearly endless selection of gadgets they’ll love – from radio stations, to weather reports, to games, to video feeds. These “bells and whistles” – designed by you to fit your clientele – make your Conduit community toolbar a welcome part of the browsing experience, even as it draws readers back to your site with a single click.

Extra! Extra! Read All About It!
Another way that news sites make money is by selling real-world goods and services. Perhaps your news site is selling subscriptions to a physical publication that come in the mail (remember those?), or E-books on a news-related topic. Perhaps it hawks profitable third-party trinkets like bumper stickers or jewelry. Whatever you’re selling, your toolbar subscribers will be one click away from the cash register. Toolbars allow you to tell your subscribers about your revenue-generating offerings in the form of a flashing a headline on your toolbar’s scrolling news ticker, a whole story on your RSS feed, or a widget that acts as a one-click connection to sales site. Just put out the word, and watch the click-throughs come in.

You can also thank your subscribers – and increase revenues – by using the toolbar to pamper preferred customers. You can offer subscribers toolbar-only promotions like coupons and time-limited sales prices on any item you sell. This special treatment will increase your subscribers’ loyalty, something that will generate trust in your site, return visits and increased sales.

Rewards for Revenue Building
And here’s some news: the Conduit Rewards Program increases site profitability by allowing you to rack up performance-based revenue based on the sharing of syndicated content, and toolbar installs. News site owners who join the Rewards program can track their daily revenue using Conduit’s reporting system – and cash out their earnings at any time!