Promote Viral Marketing of Your News Site

Can you remember when the only news you ever read was in the morning paper? Now, the world is a news content free-for-all, with thousands of competing on-line sources generating updated news items by the minute. The measure of a successful story is not in how many physical newspapers it sells, but in how many times the digital version of the story is forwarded. That’s why today, news content delivery and viral marketing technologies – powered by Conduit community toolbars – go hand in hand.

Conduit community toolbars are a cost-free and effective way to jumpstart the viral marketing of online news sites.

Readers’ Recommendations
Conduit community toolbars help push your news site to the top of today’s social networking world. Even if your reader base is not made up of the teens and young adults that constitute a “Facebook” focus group, Conduit toolbars can promote news site success through independent, friend-to-friend viral marketing. Here’s how it works.

When you join the Conduit network, you can offer your readers a free downloadable toolbar full of custom-designed, attractive features. “Branded” with your one-line publication name and chosen to match your toolbar subscribers’ sensibilities, these newsfeeds, headline tickers, weather alerts, radio, video, games, and applications make Internet surfing more fun. And your readership can share these “goodies” with their friends. Your subscribers’ online contacts can copy individual toolbar features to their browser window using the “Add This” button, creating a virally-delivered link that clicks directly into your news site.

Beyond the News
Sure, Conduit toolbars make it easier to share individual news items. But toolbars do even more – they let your subscribers welcome their friends into an enhanced browsing experience designed for people like them. For example, if your news site specializes in military hardware, you can create an easily-shareable toolbar that offers a selection of virtual war games, or a RSS feed from Jane’s Defense Weekly. How’s that for getting in touch with your target audience’s inner Rambo?

When subscribers download your toolbar, they become your representatives – using the tools of viral marketing to lead you to consumers with similar tastes. This transforms your subscribers’ friends into readers for your news site, absolutely free.

Viral Advantages of the Conduit Network
As the publisher of a toolbar you automatically gain access to more than 38 million Conduit subscribers – with more joining by the minute. Secure in the knowledge that all Conduit toolbar features are guaranteed malware and spyware free, your subscribers will happily share your toolbar with their friends.

What’s more, Conduit toolbar features are configured for easy sharing via social networking sites such as Facebook and MySpace. Creative, catchy gadgets pay off – because friend-of-a-friend that copies your toolbar – or even a part of it – becomes your new subscriber.