ONLINE MARKETING

Start Now
 

How Conduit Expands the Market for Your Online Game Site

Ever wonder how an online role-playing game managed to hook ten million loyal players? And with so many gambling sites out there, what allows top online casinos attract so many high rollers? And how does every kid know what the “hot” action games are, and where to find them online?

To make it on the Web, owners of game sites have to make sure that their gaming content generates a buzz – a buzz that grows, steadily, into a ROAR that can be heard all over cyberspace. Conduit community toolbars are a highly effective, and completely cost-free way to to push your gaming site over the top, and capture an ever-increasing market share.

Conduit’s Pro-Active Game Plan

Conduit commuity toolbars make it easy to expand the reach of your site, by identifying new online players, and giving them every reason in the world that they should get into the game. A highly effective mechanism for raising site awareness, Conduit allows you to capture new markets by offering online visitors a toolbar packed with customized, niche-specific features. For example, if you run a site that features “classic” games like billiards or chess, your toolbar might feature a sophisticated, “adult alternative” radio station, a video channel with clips about the great (non-virtual) players, and a range of downloadable chess piece avatars. Or if your target market is of the more, er, juvenile persuasion, you can create a toolbar featuring mini-games, and newsfeeds about the latest craze in trading cards.

Conduit’s easy-to-use toolbar-creation engine makes it simple to spice up your toolbar with sticky features that will reel in your target audience, and help you expand into new markets. And that translates into more click-throughs and expanded site traffic.

Play the Viral Marketing Game

Even if you’re not into massive multi-player experiences, games are meant to be shared. With Conduit, sharing is engineered in, with each individual toolbar feature designed for easy transmission via email, as well as social networking portals like Facebook and MySpace. In addition, publishers of Conduit toolbar gain access to every member of the massive, Conduit community – we’re talking more than 180 thousand web publishers and over 38 million individual subscribers, with more coming on board by the minute.

When you create a toolbar, each one of its features becomes available for easy upload to other toolbars. When a toolbar user “adopts” one of your customized features, news about your game reaches another potential player, along with one-click access to your site.

And toolbars can jumpstart social networks of their own. Conduit toolbars can form the basis of interactive communities of gamers, generating an expanded user base, and more site traffic.

Help from Third-Party Friends

Another great way to expand your gaming site’s reach is to use your toolbar to offer niche-specific, third-party content. Conduit allows you to offer toolbar subscribers syndicated content from a large range of major publishers and application providers who are already part of the Conduit network.

For example, if your site offers a virtual blackjack table, you could design a toolbar that features syndicated financial or entertainment news, or even glitzy, proprietary video from Las Vegas floorshows.

If you’re looking to expand your market share, Conduit community toolbars help you play – to win.