Increase Loyalty to Your Gaming Site
Armies of ghosts and gladiators running amok on fantasy websites may be figments of some graphic artist’s imagination, but when it comes to battling your way to the top of the on-line gaming heap, the competition is stiff – and very real. That’s why game site owners put a premium on loyalty – that special something that brings a people back to your site to play, play again.
Whether you publish a game aggregator site, preside over an online casino, or rule an entire multi-player universe, Conduit community toolbars can help turn your little corner of the web into the place that your players call “home.”
Loyalty – Just a Click Away
Conduit community toolbars are a completely free, powerful marketing tool that helps you establish an ongoing, positive relationship with your site visitors. With Conduit’s easy-to-use toolbar design engine, it’s simple to publish a fun to use, feature-rich toolbar that your gameboys (and girls) will be happy to see at the top of their browser window whenever they’re online. The toolbar makes excellent, pro-active use of this on-screen real estate – by serving as a platform for dynamic updates that encourage subscribers to click over to where the action is.
Conduit community toolbars put your most important marketing message up front – making it part of the everyday browsing experience, and keeping subscribers just one click away from your site at all times. This translates into more frequent return visits, and more loyalty to the games you offer.
Grab ‘Em With Goodies
But even the most “come hither” messaging via a toolbar won’t translate into click-throughs unless you give subscribers a reason to feel good about going to your site. Here’s where Conduit helps create a sense of loyalty, using the toolbar to create a “community” that subscribers are glad to be part of.
Your Conduit toolbar can be customized with an endless array of fascinating extras – from radio stations to weather reports, from syndicated RSS feeds to video channels, and from desktop and social networking applications. By packaging all these goodies together, you’re giving your subscribers more than a vehicle for direct marketing – you’re giving them a gift.
For example, if you operate an online poker site, you can create a toolbar that pulsates with features reminiscent of a late-night game. You can offer links to poker-related content, and even partner with local or on-line vendors selling card shark essentials (how about a coupon for your next six pack of beer?).
Branding – Gotta Love It!
Conduit toolbars can include branded gadgets that increase awareness of your site by giving your subscribers repeated views of your site name and logo. These individual features (designed for easy sharing via social networking sites like Facebook and MySpace) make your site the first one they think of when they’re looking for a good time. And because they’re designed for viral marketing throughout the Conduit network of 38 million subscribers, they’re a great way to grow your gaming community, by attracting new – and loyal – game enthusiasts from all over the world.