Increase Web Traffic to Your Online Games Site
Your online game is the best thing since checkers! But unless you want to play alone, you’ll need a smart, integrated marketing plan that will raise awareness of your site, and at the same time, create an emotional connection between potential players and your unique gaming content. Conduit raises your profile without raising your budget – a winning combination.
Conduit toolbars are a completely cost-free engine for branding – the merchandizing strategy that raises awareness through cumulative exposure to advertising images. By associating your game site with a toolbar-based branding campaign, your target audience will get to know you, begin to like you, and eventually, become a full-fledged member of your growing gaming community – something that translates into increased site traffic and online sales.
Get Their Head In the Game
Conduit allows you to create a customized toolbar and offer it as a free download to site visitors. The toolbar sits at the top of the browser window, “branded” with a logo, title or graphic image that reminds them about your site’s existence, and serves as an open, one-click link to your site at all times. Even when they’re not in the gaming mood, your toolbar will continue to “broadcast” your most important messages, making it more likely that subscribers will click through to your site.
Unlike expensive ad campaigns conducted in the print or broadcast media, Conduit toolbars deliver your branding message directly to a targeted, self-selected audience. And in terms of marketing effectiveness, toolbars are as close to an exact science as it gets – the moment you upload a new “teaser” to your toolbar, you can monitor subscribers’ reaction in hard numbers based on click-throughs, toolbar installs and shares.
Fun and Function
The Conduit toolbar creation engine makes it easy to design a toolbar that expresses the spirit of your specific gaming community. Guaranteed free of spyware and malware, toolbars can be customized with a nearly unlimited range of features – from radio stations and video blogs to office applications and syndicated newsfeeds. Not only do these “extras” make surfing more enjoyable, they improve your site’s brand image, because every feature becomes associated with you and your gaming site. This means you get the credit for the fun whenever they’re online – and that translates into heightened awareness and loyalty, as well as increased site visits.
Play the Viral Marketing Game
Conduit makes it easy for your game site to attract new players, because every individual toolbar feature is designed for easy sharing via social network facilities like Facebook and MySpace. This means that when your subscribers share the super-cool things you’ve put on their toolbar, you’ll gain new subscribers.
And with Conduit, viral marketing goes way beyond friends. By creating branded “widgets” and adding them to your toolbar, you’ll become part of Conduit library of toolbar features – features that can be picked up by the over 38 million subscribers that are currently part of the Conduit network.
Grow Your Game
Conduit community toolbars help you build upon on the fun that’s already in your site by reaching out and expanding your gaming community. Conduit toolbars allow you to deliver a positive branding message to potential players and push into new markets. As a free and fun way to communicate the “essence” of what you are, Conduit toolbars are an essential part of any online marketing campaign.