Increase Brand Awareness for Price Comparison Sites

Wouldn’t it be nice if your website was the only place on the Internet where people could find out about the best prices, or locate a store where they could find particular merchandise? Sorry – the Web revolution has launched an age of information sharing that puts everyone on a level playing field. You may offer great advice, but your site visitors are just as likely to find the information they need over at the competitor’s virtual storefront.

The secret to your price comparison site’s success lies in how information is presented – something that has something to do with branding, and everything to do with Conduit Community Toolbars. With Conduit, you can create a memorable platform for information sharing that convinces your customers to turn to you first, again and again.

With Conduit, website publishers can offer their site visitors a free downloadable toolbar that sits at the top of the browser window whenever they’re on line. But the toolbar doesn’t sit quietly. It actively makes its case for your site’s superiority over the other guys, with constant reminders of your company identity along with your special advantages and promotions – all updated instantly whenever you have something new to say.

What’s better, the Conduit toolbar helps build a positive attitude about your site, thanks to a nearly limitless variety niche-appropriate fun that can be included in your toolbar design. Conduit offers its site publishers a department store-size selection of games and add-ons, including news and weather feeds, radio stations, video games and applications – yours for the asking in just a few clicks. You choose what’s right for your customers – if you’re aiming for penny-pinchers, you might want your toolbar to include an on-line calculator that bears your logo. If your site focuses on the teenage shopper with baby-sitting money to burn, you might design a toolbar buzzing with the latest celebrity news about High School Musical heartthrobs.

Conduit toolbars increase brand awareness, because they turn your site into a trusted friend, and the first place they go to when they need advice about shopping. Like a professional ad campaign – but absolutely free – this branding translates into an eminently believable little voice that encourages your site visitors to come back to you, and do their shopping through your site, and nowhere else.

Conduit toolbars raise your site’s profile, and make it easy to track and quantify the effectiveness of different toolbar features. And because the name or logo of your site sits right in the toolbar, it reminds subscribers that – when they’re having a good time online – you’re the sponsor of all the fun.