Increase Traffic for Price Comparison Sites

As the Internet grows, so do the number of websites dedicating to helping the average Joe make sense of the avalanche of information available online. This is especially true in the area of Internet shopping, where consumers increasingly turn to web-based product reviews and price comparison engines before making a purchase. With more and more players fighting for a slice of this lucrative pie, owners of shopping portals need to work hard to get the site traffic they deserve. That’s where Conduit community toolbars can help.

Online shoppers need advice, and they want it from someone they trust. Conduit toolbars are an easy and cost-free way to establish an on going, trust-based relationship with your current customers while reaching out to new markets.

How a Toolbar Can Increase Traffic
Toolbars increase traffic by giving your site a supporting role in your subscribers’ everyday browsing experience, even when they’re not actively shopping. Like a discreet servant who’s always standing by to top off your glass, Conduit community sit quietly at the top of the browser, awaiting your customers’ click-throughs, no matter where they are online. Your subscribers will be glad to dedicate a little bit of screen space to you, because Conduit toolbars can be customized with a huge range of features and gadgets that make it more fun – and informative – to surf the Web.

Conduit toolbars display your logo and site-specific news, as well as “extras” such as newsfeeds, weather alerts, radio, video and games. This pays off in increased site traffic because the toolbar keeps them one click away from your site at all times, making it the first, most obvious place to go when they need to know how much that fancy I-Pod is going to set them back (or where to buy a needle for a 1970s-era phonograph).

Anticipate Customer Needs
Toolbars also help strengthen the customer-provider relationship, by anticipating customers’ needs. By tracking your subscribers’ on-line searches and spending habits, you can highlight products and services that are most likely to appeal to them. You can also increase traffic by using toolbar-based promotions like limited-time discounts.

Conduit also increases traffic by giving you the freedom to design a toolbar that resonates with your customers’ interests and aesthetics – much like the calculated choice of music broadcast in a department store can keep shoppers happily engaged as they wander the aisles. For example, the owner of a website dedicated to comparing DVD download and purchase prices could create a toolbar designed to look like a length of film, and enhanced with a steady stream of movie trailers.

The Conduit network of 38 million toolbar subscribers actively share entire toolbars, or toolbar “gadgets” like radio stations and games. This means that every feature you include in your toolbar also works as an independent marketing widget that draws in new customers, and increases your site traffic. Gadgets are designed for easy sharing by email, and via social networking sites such as Facebook and MySpace. This makes it easy for your message to go viral, attracting new customers, new toolbar subscribers, and – of course – increasing that all-important site traffic.

Conduit increases your site traffic, free for nothin’. Now that’s smart shopping.