Increase Loyalty to Your Price Comparison Sites

There are so many shopping comparison sites out there. How do you break through the on-line competition, and make sure that your site is the one your customers will turn to again and again? Conduit community toolbars can help you build the loyalty that translates into sales, with easy-to-design, customized components that make people love your site.

To become the shopping comparison site that your customers can’t live without, you’ve got to go beyond the facts and figures of where those hot basketball shoes can be purchased, and how much they cost. You’ve got to read your customer’s minds, and make them feel like you understand and care about them. Luckily, with Conduit, you can build loyalty – by building a toolbar that reflects your target audience’s real needs and desires.

Let’s think about those basketball shoes for a second. The average NBA wannabe is likely to spend a lot of time online, searching out basketball related news. With just a few clicks, you can enliven your toolbar with the Web’s most exciting b-ball related content. Choose one of Conduit’s ready-made sports news feeds, like “College Basketball Headlines.” Alternatively, you can piggyback on the enormous appeal of NBA.com (a sports giant that just happens to use Conduit toolbars as part of their marketing campaign). Or, you could create your own customized video feed that plays a regularly refreshed selection of incredible plays by Kobe and company.

If you’re offering your customers so much fun – and at the same time, give them dependable, up-to-the-minute shopping advice, why should your customers go anywhere else?

Here’s how the loyalty building starts. Conduit allows you to offer your website visitors a free, easy-to-install toolbar that sits right in the top of their browser, whenever they’re online. The toolbar you create keeps subscribers aware of the regular business offerings of your shopping comparison site, as well as special promotions. At the same time, your toolbar enhances the experience of being online, with market-specific applications, gadgets and games that make surfing fun. From news feeds to radio stations to weather reports to customized social networking applications, your toolbar will show your subscribers a great time – while displaying clickable logos and gadgets that show them the way back to your site at all times.

Whatever the target audience for your shopping site, Conduit toolbars increase both loyalty and profit. Loyalty – because it reminds subscribers about your site, and encourages them to come back. Profit – because when subscribers do their shopping at your site, the click-throughs (and kickbacks) are yours for the asking.