Viral Marketing for Price Comparison Sites

How Conduit Can Boost Your Viral Marketing Campaign

 For shopping comparison sites, vital marketing is a natural. After all, people turn to shopping comparison sites because they want to be in touch with people in the know, and get advice from experts. Smart shoppers are eager to hook into the viral marketing world to get the information they need, and to pass it on to their friends. With Conduit community toolbars, they can put viral marketing into high gear, receiving and disseminating more valuable information than ever before. 

The emergence of powerhouse social networking hubs like MySpace and Facebook has transformed the Internet. Conduit community toolbars help catch the wave of this new type of viral, friend-to-friend marketing, and make it work for your shopping comparison site. Here’s how it works.

When you join the Conduit network, you can offer your visitors a free downloadable toolbar full of attractive features including newsfeeds, weather alerts, radio, video and games. A flexible template allows you to match your toolbar “goodies” to your target customers. 

For example, if your site offers theater-goers a range of options for purchasing discount tickets to Broadway shows, Conduit makes it easy to dress up your site with theater-specific treats. With just a few clicks, you can choose one of Conduit’s built-in options, like a newsfeed from the theater trade paper “Variety.” And the offerings can get even more theatrical – how about a video link showing promotional clips about current productions, or a 24/7 webcam of Times Square?

Every user that downloads your toolbar will transform a precious corner of his or her browser into a click-through advertisement for your website, which features up-to-the-minute news about your goods and services. And the best part is that your toolbar subscribers soon become your representatives – using the tools of viral marketing to lead you to consumers with similar tastes. This transforms your subscribers’ friends into potential customers for your shopping comparison site, for free. 

And friends are just the beginning. As the publisher of a Conduit toolbar you automatically gain access to more than 38 million Conduit subscribers – with more joining by the minute. Your subscribers will enjoy sharing their feature-packed toolbar with their friends, using the “Add This” button. 

If friends don’t want to add the whole toolbar, it’s no problem! Every gadget – emblazoned with a company logo, and providing a direct click-through to your site – is configured as an independent marketing widget, and is designed for easy sharing by email, and via social networking sites such as Facebook and MySpace. Creative, catchy gadgets pay off – because friend-of-a-friend that copies yours becomes your new subscriber.

So if you want the news about your shopping comparison site to go viral, Conduit is a powerful, cost-free way to get the word out there. You’ll attract new customers, new toolbar subscribers, and – of course – increase site traffic.