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How to promote your app / community toolbar through social media
So, your app / community toolbar is done and promoted on your website.
Congrats! Now, where else do you go to get the word out about it? The social networks!
Did you know?
More than 275 million users worldwide have profiles on social networks
Half of them visit those networks at least once a day
Why should you care?
Well… your users are already there- so better get to it!
With so many users using social media sites on a daily basis, social media offers some really effective,
free opportunities for you to promote your apps, increase the engagement with your
current user base and reach additional potential users that may be interested in your content.
What is social media?
Social Media is a category of sites that are based on user participation and user-generated content.
Popular social networking sites include: 
Some websites might have social media components such as forums, message boards, or blogs
Use social media to:
Create word-of-mouth “buzz” for your app / community toolbar with user generated content
(in other words, have others talk about your community toolbar)
Find new audiences to promote your app / community toolbar: exposure on sites other than your own will
bring new traffic and awareness
Give your users another channel to communicate with you and with other users in your community