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Social Media - Where to Start & What to Do?
Getting started with social media marketing is as easy as 1,2,3:
Where do I start?
Ask yourself: what is my audience already doing online?
Create a social presence (=a fan page) for your business/product on popular social sites
Treat the content you create on social networks as an extension of your website content– designed to
attract new users to download your app / community toolbar, and retain your user base
Promote your app / community toolbar to new potential users on those social networks- Allow your existing app / community toolbar users to find you and communicate with you on those
networks Learn More
What should I do? Outline of General Social Media Tips and Tricks
Build social profiles for your brand on the most popular social networks
Chances are many of your users are already using
Facebook,
LinkedIn,
YouTube,
Twitter and other popular social networks. Presence on the major networks is really important – millions of users are on each of those, and you’re likely to be discovered by many.
- Sign up for free and create a page for your brand on the popular social networks.
- Most importantly: these pages should all point back to your website (and app / community toolbar).
- These pages should all be consistent: use the same display name(profile name) and key messages for all your
accounts.
- Update your pages consistently to create new content and social presence. You may want to consider
using tools such as ping.fm to update all of your social accounts simultaneously.
- The goal is to generate as many links between your social network pages and your app / community
toolbar download page, so that your ranking on Google and other search engines increases, and in
turn prospective users can find you more easily and opt in to installing your community toolbar.
- Use the communication tools provided by the social network you joined to promote your community
toolbar to new users and to further communicate with your existing ones (add their badges to your
site, list them on all your accounts, in your email auto-signature, etc).
Stay Focused!
Go Niche! Identify additional social networks that your potential users could belong to
findasocialnetwork.com provides a search engine to help you find the niche social networks. Become a
member yourself of the social networks where you are most likely to find your target audience
and
introduce them to your app / community toolbar!
Incorporate social networks as another channel to communicate with your users
Send them messages, posts and notifications via the tools provided by each platform
The viral effect: Encourage your devoted users to also spread the word!
- Ask them to blog/tweet/post about it on their own social profiles
- Remind them about the Tell a Friend link under your home button on your community toolbar (the
arrow to the right of your logo!)
So what network do you want to start with?
Click on the required network for it’s specific Tips & Tricks