Ensure that the call-to-action button or link is prominent on the page and is displayed towards the top
Provide additional “conversion exits” - Make it easy for your visitor to convert by placing additional call-to-action links at every scroll-and-a-half of screen space, or at the end of each section on the page (for example, as a link inside a paragraph listing some of the
Toolbar’s benefits).
The call-to-action should be linked to the Toolbar installation URL. The installation URL is simply the URL of your hosted Download page (displayed at the top of your Control Panel) followed by “/exe”, such as: example.ourtoolbar.com/exe/