Christmas, Boxing Day & New Years

One of the biggest holidays of the year, Christmas and New Years is a time to put your online marketing activities into high gear.

The Christmas shopping season is the busiest and most lucrative for most online retailers and businesses, so it’s a good idea to get a leg-up on the competition and start your Christmas toolbar marketing campaign early on. Generally speaking, the shopping season peaks in the week leading up to Christmas. The UK, Canada and Australia also have Boxing Day (the day after Christmas) where all the stores offer up their best sales in order to liquidate any unsold stock left over from the Christmas holidays. For many merchants in these countries, Boxing Day is the when retailers make the most revenue in a single day.

A good time to start your holiday marketing efforts would be in the beginning of November. This should give your users enough time to make their shopping decisions so that when it comes to make those Christmas and Boxing Day purchases your users already know where to go.

We have created a wide array of banners and creatives for you to place on your site in order to promote your toolbar during the holidays. Take a closer look at the various banners we have to offer and place them on your website in order to increase your user base during the holidays.

There are several important dates during the Christmas Holiday season you should be aware of:

Christmas Eve – December 24th
Christmas Day – December 25th
Boxing Day (Canada, UK and Australia only) – December 26th
New Years Eve – December 31st
New Years Day – January 1st

Here are some marketing ideas that will help you get more users for you Community Toolbar during the Christmas Holiday Season:

Let your sites users know that you will be offering exclusive merchant coupons and offers via the toolbar. This will encourage users who have yet to download your toolbar to try it out. You can find many coupons and merchant offers through our component marketplace or via online coupon portals.

Offer incentives to your users to download your Community Toolbar. A good way to accomplish this would be a sweepstakes or a contest. Here is a simple step-by-step guide on how to start your own Christmas Sweepstakes offer.

Purchase a gift certificate for an online merchant and offer it as a prize to users who download the toolbar. The amount can vary and is up to what you feel comfortable with.
After new users submit the form, redirect them to the install page or the community toolbar installation file.
After new users submit the form, redirect them to the install page or the community toolbar installation file.
Make sure to take the users name and email so that once the sweepstakes or contest ends, you can select a winner.
Let new users on your site know that anyone who downloads your Community Toolbar will be entered to win the Gift Certificate you purchased.
After the deadline for the sweepstakes or contest, randomly select a user from the list of users that have submitted the form you created in step C. and award them the Gift Certificate.

This is a fantastic method of getting new users to your site to install your Community Toolbar. Incentives in general are always excellent at increasing your install rates, so if you can offer your users something in return for downloading your Community Toolbar feel free to do so. You will almost certainly notice a dramatic increase in install rates.