Thanksgiving, Black Friday & Cyber Monday

November 1st officially ushers in the holiday shopping season, and Thanksgiving is one of the most popular holidays in North America. With Black Friday (the Friday after Thanksgiving in the US) being one of the biggest retail shopping days of year, it’s crucial you target the holiday with your marketing activities. This is where you can leverage your Conduit Community Toolbar to boost your holiday sales. Below you will be able to find useful information for your holiday marketing push as well as complimentary creatives you can use in your online marketing efforts.

Cyber Monday
Cyber Monday, the Monday after Black Friday which is the largest shopping day of the year, is said to generate sales from people who couldn’t find what they were looking for in-store. If you’re going to have a holiday gift finder, have it up and running on your homepage before this day hits.

If you’re going to have a special promotion for the holidays, be sure you have it up and running before this day comes. If you don’t take full advantage of Cyber Monday traffic you’re missing out a lot of potential holiday revenue. Insert dynamic and exciting Thanksgiving banners to your website using our holiday Banner tool.

This day is also known to have excellent sales and deals online, so if you don’t offer any, add a component from the marketplace and enjoy more toolbar usage.

Remember it’s always a good idea to start early, so here are some important dates to remember:

Thanksgiving
Black Friday
Cyber Monday

November 24, 2011
November 25, 2011
November 28, 2011

Here are some marketing ideas that you can use to create a more engaging and holiday geared Toolbar for your users:

Many people go through the holidays without being able to afford something as basic as a good meal. You can leverage your Community Toolbar to do good things for your actual community. Create a component using the control panel to collect donations from your users using the PayPal Donation system (PayPal offers a Donation credit card processing feature). Once the holidays approach give the donation to organizations such as Meals on Wheels or your local Food Bank. Such philanthropic activities can really boost your image and most importantly you can make a difference in other less fortunate peoples’ lives.

Almost everyone spend the holidays with their families, but it doesn’t mean you should neglect your friends. We have provide you with ready-made e-card components specially geared towards Thanksgiving. Check out the marketplace for a large selection of holiday ecard components.

Recipes: Turkeys are a necessity for Thanksgiving, so offer your users a new daily Turkey recipe using an RSS toolbar component. Here is an RSS feed from AllRecipes.com which features delicious turkey recipes for the holidays.