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The Download page

 
 
The most important page among the Toolbar Landing Pages is the popular Download page - where users can download your toolbar, and see more information about it, such as features, benefits, incentives and anything else that will educate them and get them to download the Toolbar.
Users get to the Download page by clicking on various banners, links, and other online promotions you create to advertise your Toolbar. (Check out the Resource Center for ideas and best practices on how to promote your Toolbar on your website, using social media and more).
 
Important: Toolbars with custom landing pages get up to 40% more downloads than Toolbars that use the predefined Download page.
 
For some publishers, It is recommended to start with creating your own Download page, instead of using the predefined, hosted one. That way you may be able to get higher conversion rate on your promotions and get more users to download your Toolbar and use it.
 
Read on to learn best practices and tips on creating an effective Download page. You can later use what you’ve earned to customize the other Toolbar Landing Pages.