Incentives

As part of your promotions, it is important to help your users learn about the benefits they would get by installing your Toolbar.

Sometimes you can get better click-through conversion to your ads and promotions by offering special incentives to your users and exclusive content available only from the toolbar. While your users can enjoy the exclusive content you offer, you will have an opportunity to market and communicate to them.

The exclusive content should match the interests of your users: dedicated coupons, discounts, gifts, contests, exclusive files for download and more. For example, eMusic, one of our publishers, sends a free MP3 file for download each day only to Toolbar users.

Other publishers send real-time updates concerning their site/product only to Toolbar users.

There are a few popular ways you could offer this exclusive content to your Toolbar users:

Create a Webpage on your Website that is linked to only from the Toolbar. That way, users browsing your website would not be able to navigate to this page . Only Toolbar users could be exposed to the content of the "Premium" page.

Sending timely Desktop Alerts to your Toolbar users containing promotions, such as a free gift or coupon code to be used in their next purchase.

Add to your Toolbar an HTML Component that displays a Webpage that is unique to your Toolbar users. The page could even have dynamic content and change based on their login status or other parameters. Stay tuned for our "HTML Component Tutorial" coming up soon.

Use a designated Toolbar component like the two-way Message Box or the Community Chat to deliver content only available to toolbar users.