Expand Market Reach for Your Travel Site
Take Travel Sites to the Ends of the Earth
If you’re the owner of a travel-related website, you want to be in touch with people on the move. Conduit commuity toolbars make it easy to “move” your content – to places that traditional marketing campaigns would never be able to reach.
As more and more people get their basic travel information off the Internet, travel-related websites are becoming more specialized. It’s now possible to find out anything – and we mean anything – online, from where to find the cheapest airfare to how much a bottle of whiskey costs in the Tangiers Duty Free. This is good news for the ‘net-savvy traveler, but it can be a problem for website owners, who must compete for attention in a crowded playing field.
Marketing Edge
Conduit toolbars are an easy-to-use, completely free marketing platform for pushing your content out over the Web, and giving you a leg-up on the competition. When you offer your subscribers a customized community toolbar, you’re creating an always-open window that reminds your customers about your goods and services, as well as special promotions – in real time – whenever they’re online.
Website publishers can “dress up” their toolbars with an endless variety of “treats” – including news feeds, music, streaming audio or video, podcasts, games, gadgets, embedded applications, as well as travel-specific services like weather reports and maps – that convince customers to take the free download.
Travel sites speak to a global audience, and Conduit puts you center stage. Through your toolbar, you gain the ability to leverage the full potential of your best content in the wider world. By partnering with Conduit, you gain access to a massive, untapped market made up of the entire network of Conduit community bar users – we’re talking more than 180 thousand web publishers and over 38 million individual subscribers, with more coming on board by the minute.
Niche Content
Another great way to expand your website’s reach is to use the toolbar to grab customers who are interested in a particular type of third-party content. The Conduit syndication engine allows you to offer subscribers syndicated content from major publishers and application providers.
For example, if your company offers charter flights to major sporting events, you could design a toolbar that features regular sports news updates, or even proprietary on-line videos from popular sports channels like ESPN or NBA.com. This toolbar sits at the top of your subscribers’ browser window whenever they’re online, together with your site-specific updates. So while your subscribers are thanking you for the nifty toolbar-based gadets, they’re also being exposed to constant reminders about your site’s travel deals. There’s no better way to stay in the game.
The Viral Element
Conduit toolbars are designed for easy sharing among friends, making them a great platform for viral marketing. If you create a catchy toolbar, your subscribers’ friends will want to import individual toolbar features with a simple click of the “Add This” button. Each feature – emblazoned with a company logo, and providing a direct click-through to your site – becomes an independent marketing widget, that makes more people aware of your site. Creative, catchy gadgets pay off – because friend-of-a-friend that adds yours to their toolbar becomes your new subscriber.
Conduit toolbar gadgets are designed for easy sharing by email, and via social networking sites such as Facebook and MySpace. This makes it easy for your message to be heard, far beyond your current customer base.
Conduit Community toolbars are a powerful solution for getting news about your site out, and pushing it to the furthest reaches of the Web.