Increase Traffic to Your Travel Site
Help Your Travel Site Take Off with Conduit Community Toolbars
In the deeply competitive niche market of travel websites, you’ve established something unique and worthwhile. But if you can’t drive traffic to your site, your business is never going to take off. To differentiate yourself from the competition, you need something that increases traffic, pulling first-time visitors in, and convincing them to come back for more. Conduit Community Toolbars are just the ticket.
The on-line travel industry needs to reach out to two types of people. First, there are veteran purchasers of your online travel goods and services, who already know about and appreciate your company. Second, there are the random on-line shoppers who are looking around for the best deal, no matter which site it comes from. Conduit toolbars allow you to reach out to both of these groups and increase customer loyalty – or create that loyalty where it never before existed – with your specialized content as the “hook” that keeps them coming back for more.
Constant Visibility
With Conduit, you can offer a free downloadable toolbar full of attractive features that will make your site the first place subscribers turn when they’re planning their next trip. Sitting at the top of the browser window whenever your subscribers are on line, you can think of the toolbar as non-stop opportunity to window shop, in an exclusive “store” that features only your company’s goods and services. Whether your site is devoted to low-cost airline tickets, luxury cruise packages or advice about restaurants in foreign capitals, Conduit toolbars reel traffic in, by keeping your best, most dynamic content before your customers’ eyes at all times.
But the toolbar is more than just a billboard for a continued sales pitch (that wouldn’t be any fun, would it?). You can pack the toolbar with niche-appropriate niceties like worldwide weather reports, time zone calculators, and even newsfeeds about cultural attractions happening in popular destinations.
Conduit toolbars also increase traffic by giving you a subscriber-friendly megaphone for announcing on-line contests, launching new products, or offering discounts and giveaways. Like a mini-blog updated in real time, whatever you do to attract customers, your subscribers will know about it immediately, even if they’re viewing other websites. Toolbars generate curiosity, and increase the number of site visitors.
The Internet is a great environment for friend-to-friend recommendations, and Conduit makes it easy to share individual toolbar features – turning your subscribers’ friends into potential customers, for free. Moreover, as the publisher of a toolbar you automatically gain access to more than 38 million Conduit subscribers – with more joining by the minute.
It’s easy to bring your travel site’s message to this huge audience, because you don’t have to deliver an entire website, or even your entire toolbar, to get your message across. The secret is getting your foot in the door – with a good “gadget.”
The Wonders of Gadgets
Gadgets are a powerful way to distribute dynamic content on the web. Every individual toolbar feature is gadgetized, making it instantly available to every toolbar subscriber in the entire Conduit network (did we mention we have 38 million users?). A simple click on the “Add This” button turns your gadget into an independent marketing widget – a dynamic link that sits in the browser of potential customers, alerting them to the existence of your travel site’s goods and services. Gatchets help your site traffic take off – because everyone that adds one of your gadgets to their toolbar becomes your new subscriber.
Conduit toolbar gadgets are designed for easy sharing by email, and via social networking sites such as Facebook and MySpace. This makes it easy for your message to go viral, attracting new customers, new toolbar subscribers, and – of course – increasing that all-important site traffic.
In short, Conduit Community Toolbars get you where you want to go. And that’s what success – in the travel business, anyway – is all about.