Loyalty Marketing for Your Travel Site

Increase User Loyalty for Your Travel-Related Website

Back in the olden days, if you needed to take a trip, you’d pop down to the local mall and wait in line to see Marilyn the Travel Agent (who just happened to be your mother’s bridge partner). You’d never consider going to anyone else, because you knew that Marilyn would look out for your interests, and give you the best deal possible.

Flash forward to the 21st century. These days, customers construct a do-it-yourself vacation without ever meeting a travel agent face-to-face. In this impersonal, Internet-powered culture, how do travel companies build customer loyalty, and ensure return visitors to their websites? The answer is to build a sense of community – with Conduit Community Toolbars.

How to Stand Out in the Crowd
The travel industry is one crowded on-line playing field. Whether your site focuses on airfares, hotel reservations, car rentals, or any other travel-related services, you need to distinguish yourself from the hundreds – or thousands – of other sites that are offering your customers the exact same products and services. Conduit allows you to offer your website visitors a free, easy-to-install toolbar that enhances their browsing experience, by putting a selection of attractive gadgets right at the top of their browser window. At the same time, the Conduit toolbar generates return visits to your site, by keeping your subscribers aware of your regular business offerings, as well as special promotions.

Here’s How it Works
Let’s say you run an on-line business that pulls in advertising revenue by aggregating the best prices for holiday cruise packages. You can offer your site visitors a toolbar full of gadgets that play on their nostalgia for the last cruise they took – or whet their appetite for joining a cruise for the first time. From a news feed that describes weather conditions and cultural attractions in various ports of call, to a radio station that plays All Caribbean, All the Time, to a Facebook-like facility that keeps former cruise-mates in touch, your toolbar keep the enjoyment the cruise experience front and center in your customers’ minds.

At the same time, the Conduit toolbar is more than just fun. It generates return visitors by keeping your customers within one quick click of your site, whenever they’re on line. Along with the bells and whistles (Pina Colada recipes, anyone?), the toolbar can by updated instantly with your most important current sales information. You can also alert subscribers to special, limited-time offers available only at your site. The result? A toolbar subscriber – who was already dreaming of an island vacation – will be drawn back to your site, and will be one step closer to making that dream a reality.

There’s more: Your toolbar can include a customized search engine that allows subscribers to search your site first, rather than looking for travel information all over the Web. This makes the Conduit toolbar a source of both loyalty and profit. Loyalty – because it encourages previous site visitors to come back to you. Profit – because it generates the return visits that you need to clinch those sales.