How to Increase Brand Awareness

Increase Brand Awareness for Your Travel Site

The Internet is teeming with travel-related websites that make it easy for web-savvy individuals to plan, book and pay for an entire vacation or trip online. But this overabundance of sites makes it difficult for the average website owner to break away from the pack and attract customers.

To do successful business online, companies need to invest in branding – a strategy that raises awareness through cumulative exposure to advertising images. Conduit community toolbars offer a free and effective way to boost awareness of your travel brand, and make your site the destination of choice.

Community Toolbars allow you to create a dynamic and customized campaign that creates a sense of connection, builds trust, and translates into increased online sales. By creating an attractive toolbar that your customers see and use whenever they’re online, you’ll be giving them repeated views of your brand, and creating an indelible, positive impression about what you and your travel site have to offer. Even if you’re a local company – one that lacks the instant recognition of, say, a Disney Excursion portal – you’ll be able to bypass the competition. Your customers will maintain awareness and a positive attitude about your offerings, and will turn to you first when it’s time to buy.

Brand Visibility and Association
Here’s how Conduit Community Toolbars increase brand awareness for a travel site site. When your site visitors subscribe to your customized toolbar – emblazoned with your company’s name or logo – it will appear at the top of the browser window whenever they are on line.

On the most basic level, the Conduit toolbar creates a continuous, clickable reminder about the existence of your goods or services. But even on days they don’t click through to your site, they’ll enjoy the features you’ve chosen as part of your toolbar design. If you’re targeting frequent business flyers, for example, you could include weather reports from your customers’ most frequent ports of call. If you provide information about student travel rates in Europe, you could offer a super-cool, toolbar-embedded radio station, or Euro-pop music videos. If you’re in the car rental business, you can brighten your customers’ day with an on-line driving game. And because the name or logo of your site sits right in the toolbar, it reminds subscribers that you’re the sponsor of all the fun. This means you get the credit – as well as the click-throughs.

There’s another way that Conduit toolbars can promote branding success. Every widget included on your toolbar can be emblazoned with your company logo. These branded widgets automatically become part of the Conduit library. This means that with a few simple clicks, your logo can become part of toolbars in use by anyone in Conduit’s vast network of subscribers – we’re talking over 38 million people.